CUPERTINO, Calif. Sept. 27, 1999 - Symantec Corporation (Nasdaq: SYMC) announced today that the company's online store, www.symantecstore.com has been chosen by Soft·letter, a newsletter focused on trends and strategies of the software publishing industry, as one of the year's ten best online software stores.
"The Internet is rapidly developing into a mainstream channel for Symantec,² said Mike Flanagan, Symantec's director, ecommerce sales & marketing. ³Symantec's online store expands our product availability and complements our strong retail presence.²
The sites were judged by a panel of Soft·letter subscribers, who evaluated each store according to design, merchandising, order processing, positioning and site promotion. In early October, Soft·letter will publish a special report on the ten top-ranked Web stores that will cover "best practices" insights that these sites offer. Additional information about the annual "Year's Ten Best Online Software Stores" awards can be found on the Soft·letter Web page, www.softletter.com.
"As e-commerce matures, it's becoming increasingly clear that creating a good Web store is a very tough, multi-disciplinary challenge," said Soft·letter editor and publisher Jeffrey Tarter. "It takes a lot of work to build even a simple web store these days and to build a great store takes a rare combination of skill, imagination and effort.²
SymantecStore.com, a collaborative effort between Symantec and Beyond.com, makes it easy for customers to navigate and find the information they need to make optimal software purchase decisions. The store features Symantec's full range of products available by overnight packaged delivery or electronic download as well as round-the-clock telephone and online customer service, and a 60-day money-back guarantee. Launched in July, this updated version of SymantecStore.com is the first in a worldwide chain of stores that Symantec plans to roll out over the next four months.
Soft·letter is a twice-monthly insider's newsletter that reports on business issues and trends in personal computer software publishing. Written for an audience of senior-level industry executives, Soft·letter tracks new marketing and distribution tactics, company operations, finance, pricing models, product management, and emerging technologies.
Symantec is a world leader in Internet security technology and technology solutions that help companies manage and support workforces that use laptop computers and other mobile devices.
The company is a leading provider of software products for the consumer market and is rapidly growing its presence as a provider of solutions to enterprise organizations
NOTE TO EDITORS: If you would like additional information on Symantec Corporation and its products, view the Symantec Press Center at www.symantec.com/PressCenter/ on Symantec's Website.