CUPERTINO, Calif. - May 10, 2004 - Symantec Corp. (Nasdaq:SYMC), the global leader in information security, today announced it is mapping partner categories to customer market segments to better align the program with partners' customer focus. This new structure will enable Symantec to provide market-specific tools and resources to help partners, such as value added resellers (VARs), increase their close rate and grow their Symantec business. In addition, Symantec is planning to enhance partner benefits and launch new ones including enhanced technical support, deal registration and pre-release and beta programs.
"The industry landscape is changing and VARs are now specializing in technologies and vertical markets, enabling them to become experts within a certain market segment and customer size," said Allyson Seelinger, Symantec's vice president of global channel sales and strategy. "Over the past year our partners have told us they want market-specific products, solutions, and sales and marketing support. The new program structure together with new and enhanced benefits will enable partners to focus on their core customer base and help drive additional revenue and business opportunities."
Symantec's industry-leading channel partner program is part of the company's partner ecosystem and serves partners such as VARs, system integrators, and corporate resellers. With the new structure, channel partners will be categorized by the size of customer they sell to, rather than their technical ability and security knowledge. The categories include:
The Symantec Channel Partner Program delivers a comprehensive set of benefits, including ongoing services and support and marketing and sales tools, to help partners secure and manage customers' infrastructures. Based on partner feedback from regional partner councils and partner satisfaction surveys, Symantec is planning to enhance technical support and introduce new benefits that help partners meet their customers' needs. New and enhanced benefits are planned to include:
"Symantec's Partner Program raises the bar for the industry in terms of support, partnership and benefits," said Dave Hall, CTO of CompuCom, a Symantec Enterprise Security Partner and a Symantec Enterprise Administration Partner. "The recent program and planned benefit enhancements will enable partners, such as CompuCom, to deliver increased value and provide better service to meet customer needs."
For more information on the Symantec Partner Program visit www.symantecpartner.com.
Symantec is the world leader in providing solutions to help individuals and enterprises assure the security, availability, and integrity of their information. Headquartered in Cupertino, Calif., Symantec has operations in more than 40 countries. More information is available at www.symantec.com.
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FORWARD LOOKING STATEMENT: This press release contains forward-looking statements, including forecasts of future revenue and earnings per share, expected industry patterns, and other financial and business results that involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Such risk factors include, among others: the sustainability of recent growth rates, particularly in consumer products; whether certain market segments, particularly enterprise security, grow as anticipated; the positioning of Symantec's products in those segments; the competitive environment in the software industry; ability to integrate acquired companies and technology; ability to retain key employees; ability to successfully combine product offerings and customer acceptance of combined products; general market conditions, fluctuations in currency exchange rates, changes to operating systems and product strategy by vendors of operating systems; and whether Symantec can successfully develop new products and the degree to which these gain market acceptance. Actual results may differ materially from those contained in the forward-looking statements in this press release. Additional information concerning these and other risk factors is contained in the Risk Factors sections of Symantec’s previously filed Form 10-K and Form 10-Q.