"Brand equity and reputation, which can be valued at billions of dollars for well known companies, can easily be compromised by online fraud, negative opinions, trademark infringement and improper logo usage," said Mike Denning, vice president and general manager, VeriSign Digital Brand Management Services. "For the first time, companies can protect revenue and their brands by rapidly responding to incidents in near real time. Our new Brand and Fraud Protection Services provide marketing, legal and IT professionals with actionable brand protection and management solutions to detect and counter any unauthorized or improper online activity that could damage their brand image and lead to lost revenues."
"Firms have to ensure that their brand integrity remains consistent both online and offline," writes Mike Rasmussen, vice president, Forrester Research. "Malicious attacks or internal negligence can lead to compromised customer privacy, inconsistent company communications, or inaccurately published information that ultimately harms the firm's overall brand and online presence."(1)
With the proliferation of online fraud such as phishing and typo squatting, protecting brands online has become increasingly more important for enterprise companies. According to the Anti-Phishing Working Group (APWG), the number of distinct spoof Web sites rose 52 percent in October 2006 to a record-shattering of 37,444, up from 24,565 a month earlier.
VeriSign's Brand and Fraud Protection Services are accessed through a Web-based portal that supports legal, marketing and IT departments by allowing comprehensive global management of a corporation's brand and reputation online. The portal enables multiple groups within a company to maintain brand consistency by providing highly relevant detection, prioritization and analysis of brand abuses.
VeriSign Brand and Fraud Protection Services enable companies to:
-- Detect and Respond to Online Phishing Attacks - Anti-phishing services monitor email spam, Web sites and domain names and images to detect attempted phishing activity and enable rapid response. -- Track Counterfeit Goods - Counterfeit good services monitor targeted sources for the presence of leaked information, locations that facilitate fraud, or the sale or distribution of imitation or grey market products. -- Monitor Online Affiliates - Affiliate management services monitor Web sites and domain names to ensure online partners are in compliance with licensing terms and are displaying logos and content properly. -- Protect Online Reputation - Reputation management services detect and prioritize incidents related to trademark infringement, copyright violations, negative sentiment and unauthorized logo use.About VeriSign
VeriSign, Inc. (
Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the inability of VeriSign to successfully develop and market new products and services and customer acceptance of any new products or services, including VeriSign's Digital Brand Manager 8.1; the possibility that VeriSign's announced new services may not result in additional customers, profits or revenues; and increased competition and pricing pressures. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2005 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.
VeriSign and other trademarks, service marks and logos are registered or unregistered marks of VeriSign, Inc. and its subsidiaries in the United States and in foreign countries. Copyright © 2006 VeriSign, Inc. All rights reserved.
(1) Forrester, Understanding and Mitigating Online Risks, Mike Rasmussen, April 13, 2006.