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Media General Secures IM Traffic and Streamlines Data Protection With Symantec

Symantec IM Manager and Backup Exec Help Boost Productivity at Media General

CUPERTINO, Calif. – March 7, 2007 – Symantec Corp. (Nasdaq: SYMC) today announced that Media General, Inc. is using Symantec software and Enterprise Support Services to improve instant messaging (IM) security and protect critical data, while boosting employee productivity and improving storage utilization. Symantec IM Manager helps prevent threats from penetrating Media General’s network and seamlessly manages, secures, logs, and archives the company’s instant messaging traffic.

Media General owns and operates three metropolitan newspapers, 25 daily community newspapers, and 150 weekly newspapers, in addition to 23 network-affiliated television stations and an interactive media division that includes more than 75 online enterprises. Operating primarily in the Southeastern United States, Media General is independent and publicly owned.

Instant messaging has become an increasingly important business communications tool for Media General. Symantec IM Manager gives Media General the confidence that employees can securely use instant messaging to maximize their productivity and increase competitiveness by communicating quickly and efficiently. IM Manager protects Media General’s instant messaging traffic from viruses, worms, and other Internet threats that might consume network bandwidth, impede productivity, or even shut down the network.

“As a multimedia company, boosting our staff’s productivity through communication tools like instant messaging has become increasingly important for delivering 24/7 content,” says Mike Miller, director of support services for Media General. “Symantec IM Manager helps enable us to focus on delivering content to our readers and viewers rather than worry about network security and data protection issues that could hinder our ability to get a newspaper out the door or keep a station on the air. You can’t assign a dollar figure to that confidence.”

IM Manager Adds Real-Time Protection

Transparent to end users, IM Manager provides interoperability with various networks, including public networks, to ensure continuity of basic business operations. The company uses this solution to define access rights, prevent unauthorized access, block corrupted file attachments, and scan for viruses and malicious code. While threats to IM have grown exponentially—nearly 1,700 percent between 2004 and 2005—Media General has not had a single instance of malicious code infiltration through instant messaging or experienced any lag in productivity.

Additionally, instant messaging provides a distinct competitive advantage for meteorologists in Media General’s Broadcast Division who receive IM weather alerts from the National Weather Service. Through secure IM alerts, weather staff are able to forward viewers severe weather notifications in real-time. IM Manager also works with multiple IM services, giving Media General the option of offering staff various IM clients. Ninety days of IM traffic is also logged in an effort to assist the company with legal discovery and human resource-related issues.

Efficient Data Protection

Media General has experienced exponential data growth, particularly from e-mail traffic, over the past five years. In an effort to ensure the most efficient backup environment, the company deployed Symantec Backup Exec 10d in its two data centers. With the assistance of Backup Exec, Media General has reduced server backup and restore time, realizing significant savings in labor and hardware cost avoidance.

“With Symantec’s solutions we have significantly improved our application availability by speeding up server restoration and by shortening the backup and restore windows to eliminate overlapping operations so we can dedicate more time to other critical issues,” says Miller. “The result is an overwhelming 88 percent reduction in our backup window—from 24 hours to three hours. We have also experienced an 85 percent reduction in the time to restore servers, from 13 hours to just two hours—all without compromising user productivity.”

Symantec’s data protection solution helped Media General significantly decrease its operational costs. As a result of its work with Symantec, the company has eliminated the need to hire additional IT staff to handle backups. And, with less demand on its tape library, Media General has also avoided the purchase of an additional tape drives. With these savings, the company realized an immediate return on investment from its purchase of Symantec solutions.

Extended Support for a Worry-Free IT Environment

With Symantec’s Extended Support offering, Media General receives fast, around-the-clock access to technical expertise and product upgrades. “We have always received first-rate answers and help from Symantec's technical support staff,” says Miller. “We find Symantec’s responsive support, complemented with its solid, reliable products and big-company staying power to be invaluable.”

About Symantec

Symantec is a global leader in infrastructure software, enabling businesses and consumers to have confidence in a connected world. The company helps customers protect their infrastructure, information, and interactions by delivering software and services that address risks to security, availability, compliance, and performance. Headquartered in Cupertino, Calif., Symantec has operations in 40 countries. More information is available at www.symantec.com.

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