Concert goers and home viewers alike will be able to text a key word pertaining to one of six areas of their lives in which they want to make a change (home, job, shop, ride, share, and lead) to 82004. In return they will receive a message back confirming their commitment, and giving them a solution to apply to their daily lives, such as replacing traditional light bulbs with more energy efficient compact fluorescents, or leaving the car at home and biking to work. A second message will invite people to publicly join in the movement by responding with their first name, last initial and city which will then be posted on screens at the various concert venues through a VeriSign-enabled text2screen feature. TV broadcasts and online event streams on MSN.com will also incorporate text pledges, and the names of people who participate will be listed on liveearth.org after the concerts end.
"Live Earth is committed to providing our global audience with ways to 'Answer the Call' and individually make a difference to help solve the climate crisis," said Kevin Wall, founder and producer of Live Earth. "With VeriSign's help, we're able to communicate this message on a mass scale in a way that engages people and inspires them to act."
Live Earth's SMS communications launched last week and will continue long after the event. Participants can sign up for ongoing mobile communications and solutions from Live Earth by sending a keyword (SOS) to the short-code or by entering their mobile information on a Web form.
"VeriSign is proud to bring our expertise and mobile messaging technology to Live Earth's global effort to improve the environment," said Todd Johnson, senior vice president of global marketing, VeriSign. "We provide the digital infrastructure that enables more efficient communication, access to content and sharing of information, making a positive impact on our environment."
The Live Earth SMS campaign is designed to communicate solutions to the climate crisis that people can easily incorporate into their daily lives while giving attendees and viewers around the world a chance to be a part of this historical event.
The Live Earth SMS campaign is running in 4 global markets -- the U.S., UK, Germany and Australia -- and will be incorporated in venue and in broadcast in every market.
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About Live Earth
Live Earth is a monumental music event that will bring together more than 2 billion people on July 7, 2007 to combat the climate crisis. Live Earth will stage concerts in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg, and Hamburg and will feature a mix of both legendary music acts like The Police, Genesis, Bon Jovi and Madonna with the latest headliners like Kanye West, Kelly Clarkson, Black Eyed Peas and Jack Johnson.
Live Earth's 24 hours of music across 7 continents will deliver a worldwide call to action and the solutions necessary to answer that call. Live Earth marks the beginning of a multi-year campaign to drive individuals, corporations and governments to take action to solve the climate crisis. Live Earth is partnering with the Alliance for Climate Protection, The Climate Group, Stop Climate Chaos and other international organizations in this ongoing effort. Live Earth was founded by Kevin Wall, a worldwide executive producer of the Live 8 concert series in 2005, and is supported by former U.S. Vice President Al Gore.
smart is the world's only automaker serving as an Official Partner. Unlike any other vehicle, the new smart for two combines a modern, individual lifestyle with environmental protection by setting the standard in urban mobility and offering the lowest CO2 emission of any vehicle on the market. smart responds to environmental demands with innovative, technologically sound solutions and as a result produces positive and credible answers to the question of ecological driving.
Philips, as the world's leading lighting supplier, joins Live Earth as an Official Partner. Philips was the first to introduce the energy saving light bulb in 1980 and has put environmental product improvement at the heart of its business with its EcoDesign program since 1994, increasing its green product range year by year.
Live Earth is partnering with companies on a local level who share the commitment to helping people live a more energy efficient lifestyle. PepsiCo, an Official Partner of Live Earth, is committed to making a difference with eco-friendlier packaging, energy and water conservation and waste reduction. It's all part of PepsiCo's commitment to Performance with Purpose -- to do better by doing better. Esurance, the direct-to-consumer personal auto insurance company, joins Live Earth as an Official Sponsor and is the latest extension of Esurance's efforts to conserve energy and preserve the planet's precious resources. For more than seven years, Esurance policyholders have helped save thousands of trees by buying their auto insurance online and using electronic documents. The Absolut Spirits Company, an official Live Earth partner, is working to reduce its carbon dioxide impact by focusing on sustainable agriculture, reducing impact on climate change and optimizing use of natural resources as mandated by V&S Group, the parent company of ABSOLUT Vodka and one of the leading international spirits companies.
Live Earth will reach a worldwide audience through an unprecedented global media architecture covering all media platforms -- TV, radio, web and wireless channels.
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