By relying on advanced security technology from VeriSign, Inc. (
E*TRADE Australia is the latest company to adopt VeriSign Extended Validation (EV) Secure Sockets Layer (SSL) Certificates, which clearly call out a Web site's authenticated organizational identity for consumers using high-security Web browsers, such as Internet Explorer 7. When VeriSign's EV Certificates interact with the browser, users can spot important visual cues, including an address bar highlighted in green.
"We're constantly looking for ways to increase customer confidence in our service," said Stephen Pauley, network operations manager for E*TRADE Australia. "VeriSign gives us an easily identifiable way for our customers to know their transactions are secure, and that they're on the actual E*TRADE site. We're educating our client base to look for the VeriSign EV Certificate as the new standard for e-commerce security. They'll know that when the bar is green, the site is clean."
As the most respected and trusted SSL authority on the Web, VeriSign is the EV SSL Certificate provider of choice for more than 1,300 Internet domains, representing more than 75 percent of the entire EV SSL Certificate market worldwide. In fact, 93 percent of the Fortune 500 -- and the world's 40 largest banks -- rely on some form of VeriSign SSL Certificate authentication.
"Every day, E*TRADE Australia makes a commitment to its customers that it will provide a secure and authenticated destination for online trading, and VeriSign is proud to be a vital part of that commitment," said Tim Callan, director of SSL marketing at VeriSign. "A VeriSign EV SSL Certificate can signal to consumers that they have reached a trusted site for online transactions, and this in turn helps build loyal and lasting customer relationships for companies like E*TRADE."
VeriSign, Inc. (
Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the inability of VeriSign to successfully develop and market new products and services, and implement price increases, and customer acceptance of any new products, services, or price increases, including the price increases mentioned herein; the possibility that VeriSign's announced new products, services and price increases may not result in additional customers, profits or revenues; and increased competition. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2006 and quarterly reports on Form 10-Q and current reports on Form 8-K. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.