The VeriSign Mobile Media Cast is a fully managed solution which provides operators the ability to deliver licensed podcast content to their customers, with complete life-cycle management of the content handled by VeriSign. The channel based subscription model allows subscribers to select the content they desire, and then enjoy the media without browsing or network connection. Examples of podcasts include rich audio and video content such as television programs, professional or user-generated video clips, music, news and other long or short digital content.
"The VeriSign Mobile Media Cast is the next leap in podcasting and mobile entertainment. Mobile operators can now offer their customers a mobile podcast experience, turning the phone into their portable media device of choice, making it even more competitive with industry-leading portable media devices," explained Guy Morag, CEO of Bamboo MediaCasting Inc.
Optimized for simple handset operability, the solution leverages a unique "push-store-&-play" mobile delivery technology for dynamic content delivery to mobile phones with no user intervention, completely in the background. VeriSign Mobile Media Cast utilizes existing cellular networks, facilitating economic off-peak delivery to minimize network congestion, data costs, and disruption to traditional phone usage.
"The VeriSign Mobile Media Cast makes it very simple for end users to enjoy the entertainment they choose on their mobile device," said Alexander Igelsboeck, vice president for Media Solutions, VeriSign. "The versatility of this solution, as well as the efficient use of existing network resources makes it simple and affordable for wireless operators to immediately access the growing mobile entertainment market," continued Igelsboeck.
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About Bamboo MediaCasting
Bamboo MediaCasting Inc. (www.bamboomc.com) provides solutions that facilitate the aggregation and automatic regular delivery of rich audio and video content and podcasts to users' handsets. The solutions are intended to overcome the complex and time-consuming handset browsing, streaming and viewing process as well as quality-control limitations that were stalling the podcast phenomenon from successfully penetrating the mobile domain.
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Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the inability of VeriSign to successfully develop and market new products and services and customer acceptance of any new products or services, including the VeriSign Mobile Media Cast, the possibility that VeriSign's announced new services may not result in additional customers, profits or revenues; and increased competition and pricing pressures. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2006 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.