The three Canadian companies have joined thousands of other businesses in deploying VeriSign Extended Validation (EV) Secure Sockets Layer (SSL) Certificates. By protecting their sites with VeriSign EV SSL Certificates, the companies are able to provide visitors to their sites that use high-security browsers with immediate, visual confirmation that they are genuinely in communication with the online business they expected to be.
EV SSL protection from VeriSign helps companies safeguard their customers from impostor Web sites created by e-criminals in order to steal Social Insurance Numbers, bank account details, or other sensitive personal data. In its Canadian Consumer Handbook 2007, Canada's Office of Consumer Affairs cites "Know Who You Are Dealing With" as the No. 1 tip for ensuring safe transactions over the Internet(1). VeriSign EV SSL Certificates makes it easier for consumers to follow that advice.
"It is increasingly essential for our many millions of customers to be assured that the information they submit to us online is going to the HMV Web site -- and no one else," said Dave Marien, V.P. of Information Technology at HMV. "VeriSign EV SSL Certificates enable us to offer that assurance in a way that is both instant and transparent for our customers. This is a vital part of our strategy to offer all HMV shoppers the fullest protection whenever they make purchases from us online."
"We're constantly looking for ways to increase customer confidence in our service," states Luc E. Godard, Senior Corporate Director, Marketing, at Brother Canada. "VeriSign gives us an easily identifiable way for our customers to know their transactions are secure, and that they're on the actual Brother Canada site."
When a Web site uses an EV SSL Certificate to identify itself, some browsers display easily understood visual cues to provide tangible assurance of a site's authenticity. The address bar turns green, a lock icon appears next to the address, and a new field displays to the right of the URL in the browser. This field contains the name of the organization that owns the site as well as the security provider that issued the certificate, such as VeriSign.
"Now more than ever, consumers the world over must be able to trust the sites they visit and the businesses with whom they share sensitive personal data," said Tim Callan, director of SSL product marketing at VeriSign. "VeriSign EV SSL Certificates help visionary leaders like Brother Canada, HMV and Travelocity.ca maintain that trust every hour of every day. Although these three companies represent very different marketplaces, they all are taking steps to see that Canada's consumers are protected from the threat of identity theft online."
As the most respected and trusted SSL authority on the Web, VeriSign is the EV SSL Certificate provider of choice for more than 1,500 Internet domains, representing greater than 75 percent of the entire EV SSL Certificate market worldwide. In fact, over 93 percent of the Fortune 500 -- and the world's 40 largest banks -- rely on some form of VeriSign SSL Certificate authentication.
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Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the inability of VeriSign to successfully develop and market new products and services and customer acceptance of any new products or services, including VeriSign's Extended Validation Secure Sockets Layer Certificates the possibility that VeriSign's announced new services may not result in additional customers, profits or revenues; and increased competition and pricing pressures. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2006 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.
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(1) Canada's Office of Consumer Affairs "Canadian Consumer Handbook 2007," accessed Sept. 27, 2007 at: http://consumer.ic.gc.ca/epic/site/oca-bc.nsf/en/ca01989e.html