As a member of CTIA's board, Meyers will participate in various industry discussions and initiatives, including areas such as convergence, mobile content and mobile messaging. With the MMA board, Meyers will help lead the association in its charter to grow a sustainable industry for mobile marketing globally with a focus on mobile advertising and content.
Meyers' appointments to both industry groups underscore the breadth of expertise and leadership that the VeriSign Messaging and Mobile Media division brings to the wireless and mobile media industry.
Joining Meyers as an advisor to CTIA is René Link, vice president of corporate strategy, development, and product marketing for the VeriSign Messaging and Mobile Media division. Link will serve on CTIA's Wireless Internet Caucus (WIC) Leadership Council, a core community of CTIA member companies dedicated to growing a large and robust market at the convergence of wireless and Internet technologies, products and services.
"VeriSign's Messaging and Mobile Media division is at the center of the wireless and Internet industries," said CTIA President and CEO Steve Largent. "Charles and René have unique perspectives as VeriSign executives that will be great assets to our board as we look to optimize the opportunities that mobile will provide CTIA members and the customers that depend on them."
The VeriSign Messaging and Mobile Media division powers inter-carrier mobile messaging for seven of the top 10 wireless carriers in North America. The company's global infrastructure currently enables more than 400 million messages on a typical day. In 2007, VeriSign enabled 96 billion mobile messages across its network globally, up from 43 billion in 2006. Similarly, the division's combined mobile messaging networks reach more than 2 billion global wireless customers through its network of more than 500 of the world's leading wireless service providers.
"Charles brings critical knowledge of the mobile value chain to our board," said Laura Marriott, president of the MMA. "VeriSign's Messaging and Mobile Media division plays a key role in directing and delivering mobile messages and content securely and properly which is critical to our association's mission."
Meyers said: "The world of messaging and mobile media is changing rapidly. From the use of text messaging in primetime television shows and concerts, to the growing ability of handsets to handle increasingly robust content, billions of people now spend a significant part of their day connected via the mobile world. CTIA and the MMA are committed to making that world more exciting -- and more secure -- for every consumer."
Meyers has been with VeriSign since 2006. He previously held executive positions with Level 3 Communications, Kinetic Ventures, Internet Security Systems and BellSouth.
CTIA - The Wireless Association®, is an international nonprofit membership organization founded in 1984, representing all sectors of wireless communications -- cellular, personal communication services and enhanced specialized mobile radio. As an organization, we represent service providers, manufacturers, wireless data and internet companies, as well as other contributors to the wireless universe. CTIA advocates on their behalf before the Executive Branch, the Federal Communications Commission, Congress, and state regulatory and legislative bodies. CTIA also coordinates the industry's voluntary efforts to bring consumers a wide variety of choices and information regarding their wireless service, and supports important industry initiatives such as Wireless AMBER Alerts, and the "When it comes to Wireless, Safety is Your Call" safe driving public service announcement campaign. The association also operates the industry's leading trade shows, as well as equipment testing and certification programs to ensure a high standard of quality for consumers.
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