LONDON, 10 February, 2009 – This Valentine’s Day, consumers can protect their personal information when buying presents online at La Senza with help from VeriSign, Inc., (NASDAQ: VRSN) the trusted provider of Internet infrastructure services for the networked world. Lingerie from is one of the naughtiest yet safest gifts to buy online for your Valentine this year. La Senza is providing its shoppers with the assurance that comes with shopping at sites protected by Extended Validation (EV) Secure Sockets Layer (SSL) from VeriSign.
When a site is protected with an EV SSL Certificate, the latest high-security browsers show prominent visual cues to signal that the site has been authenticated to a higher level. For instance, Internet Explorer 7 and 8 as well as Firefox 3 display a green address bar and a field with the name of the organisation that owns the site. Both are instantly recognisable signals to consumers that they have reached a site whose identity has been certified by a recognised SSL Certificate Authority such as VeriSign.
“Consumers have to trust the sites they visit, and they must be able to log on, place orders and make purchases without the fear of their personal information falling into the wrong hands,” said Ian Newton, IT Director at La Senza. “By deploying VeriSign EV SSL protection, we’re able to tell our customers that they’ve come to the right place and we’re keeping their personal details safe – an assurance that is invaluable in today’s online environment. We chose VeriSign because its brand carries weight with consumers around the world and its solutions give us the protection we need to remain a step or two ahead of the bad guys.”
On the heals of the Christmas holiday, Valentine’s Day is another major shopping season where consumers will turn to the Internet to shop for bargains. The National Retail Federation predicts total Valentine’s Day spending to reach $14.7 billion this year, down slightly from last year due to the economy.¹ With online retailers chasing fewer dollars, it is more important than ever for businesses to assure their customers that their personal information is safe online.
“We have seen that when a company makes the effort to provide a trusted online experience, customers respond – and so does the bottom line,” said Tim Callan, vice president of product marketing at VeriSign. “From an uplift in revenues and conversion rates to meaningful reductions in abandoned shopping carts, many customers are realising real-world benefits from their use of VeriSign EV SSL Certificates.”
About VeriSign, Inc
VeriSign, Inc. (NASDAQ: VRSN) is the trusted provider of Internet infrastructure services for the networked world. Billions of times each day, VeriSign helps companies and consumers all over the world engage in communications and commerce with confidence. Additional news and information about the company is available at .
Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the inability of VeriSign to successfully develop and market new products and services and customer acceptance of any new products or services, including EV SSL solutions; the possibility that VeriSign's announced new services may not result in additional customers, profits or revenues; and increased competition and pricing pressures. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2007 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.
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