With more than 11,000 EV SSL Certificates deployed worldwide in two years, EV SSL Certificates have become one of the fastest-growing technologies ever. Adoption has grown rapidly since the certificates were formally launched in February 2007 with online brands such as PayPal, eBay, Travelocity and Schwab leading the way as some of the earliest adopters. The popularity of EV SSL received a boost in 2008 when the latest, most secure versions of Web browsers achieved dominant market share worldwide. Today, more than 70 percent of all Internet users can "see green" when they visit Web sites protected by EV SSL Certificates, according to the latest Browser Market Share report by Net Applications.
In addition, EV SSL Certificates have been endorsed or recommended by leading research, industry alliances, government and standards bodies, including:
-- ITU (International Telecommunications Union): in February 2009, the ITU acknowledged EV SSL Certificates as a globally recognized means for high trust level organizational identity.
-- The IRS: in December 2008, the IRS issued a guideline that e-file providers use EV SSL.
-- Javelin Research: in November 2008, Javelin Research recommended EV SSL Certificates to U.S. banks as a safety measure for customers.
-- The Authentication and Online Trust Alliance (AOTA): in January 2008, AOTA announced its endorsement of EV SSL Certificates as a standard to help verify site identity and increase consumer confidence in e-commerce and e-banking.
Businesses around the world have also acknowledged the value of EV SSL Certificates, right down to the bottom line.*
-- Fitness Footwear in the UK saw a 13.3 percent drop in cart abandonment and a 16.9 percent increase in conversions to sales.
-- SISTIC in Singapore recorded a 14 percent increase in sales.
-- DebtHelp in the U.S. saw a 16,000 percent return on investment.
-- Flagstar Bank in the U.S. increased online conversions by more than 10 percent.
-- Canada Drugs saw a 33 percent higher conversion rate, and a 27 percent increase in average transaction value.
-- Scandinavian Designs in Sweden saw online sales increase by more than eight percent.
"We were blown away by the impact our EV Certificate had on our company; an 87 percent higher registration rate is tremendous," said Darren Shafae, founder and vice president of Paper-Check.com. "It's one thing to encrypt transmissions online, but quite another thing to assure customers that the recipient is a legitimate company and it's the intended party and not an impostor. And that's just what the EV SSL green address bar signifies."
To view these end-user stories and others, visit http://www.verisign.com/SSLcasestudies.
When online users equipped with current versions of Internet Explorer, Firefox, Safari, Google Chrome, Opera and other browsers visit a site protected by EV SSL Certificates, the top of the browser lights up in green and displays the name of the company operating the Web site. This green glow offers immediate reassurance that they've reached a site whose authenticity has been verified by a certificate authority such as VeriSign, the world's leading EV SSL certificate authority.
By arming themselves with EV SSL Certificates, Web sites make it more difficult for e-criminals to confuse unsuspecting users with fraudulent look-alike pages. These increasingly realistic pages are designed to trick users into providing passwords, credit card information, Social Security Numbers, and other private data.
"In more than 20 real world tests, EV SSL has been proven to increase sales, sign ups or other transactions on a Web site, which is perhaps why so many online businesses have adopted EV SSL," said Tim Callan, vice president of product marketing at VeriSign. "When organizations use EV SSL Certificates, their end-users know they can trust they are on the site they intended to be on by seeing the green address bar. And when it comes to banking or shopping online, trust is everything. The adoption of EV SSL protection helps to preserve that trust the world over."
As the most respected and trusted SSL authority on the Web, VeriSign is the EV SSL Certificate provider of choice for more than 8,000 Internet domains, representing greater than 75 percent of the entire EV SSL Certificate market worldwide. In fact, more than 95 percent of the Fortune 500 and 96 of the world's largest SSL using banks secure their sites with SSL Certificates sold by VeriSign.** To learn more about VeriSign EV SSL, visit http://www.verisign.com/EV-SSL.
* Your company's results may vary. Contact VeriSign today to talk about how VeriSign can best address your company's security needs. To learn more about these case studies, visit http://www.verisign.com/SSLcasestudies.
** Includes VeriSign's subsidiaries, affiliates and resellers.
VeriSign, Inc. (
Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the inability of VeriSign to successfully develop and market new products and services and customer acceptance of any new products or services, including VeriSign EV SSL solutions; the possibility that VeriSign's announced new services may not result in additional customers, profits or revenues; and increased competition and pricing pressures. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2007 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.
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