Liberty Fillmore, the star of the videos and campaign, offers a light hearted look at a common online business pain point: abandoned shopping carts. The Cart Whisperer, who obtained his nickname from the unusual way he talks to shopping carts, launched in February 2008 featuring a Web site, videos on YouTube and profiles on MySpace and Facebook. Bloggers and media saluted the campaign within days of its launch. The successful campaign garnered more than 5 million views on YouTube, attracted nearly 123,000 visits to www.nomoreabandonedcarts.com, and acquired more than 400 friends on Myspace and Facebook combined.
"We are thrilled with the success of the Cart Whisperer campaign," said Marianna Peyzner, SSL product marketing manager at VeriSign. "We aimed to connect consumers to something they rarely think about -- abandoned shopping carts -- with a company that bears the most recognized trust mark on the Internet*. The Cart Whisperer accomplished this and more. We were able to reach out to businesses with a solution that could benefit their key performance indicators greatly. Producing the Cart Whisperer campaign was a great experience, and we are honored to receive this IAC award."
In June 2008, the Cart Whisperer was inducted into the MarketingSherpa Viral Marketing Hall of Fame. The campaign also helped VeriSign win the 2008 Online Safety Leadership Award by the Authentication and Online Trust Alliance (AOTA) for exceptional commitment to improving online safety.
*August 2006; TNS Research: http://www.verisign.com/static/013506.pdf
VeriSign, Inc. (
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