India - 8th May, 2009 – Indian consumers can purchase practically anything online. But as they shop for kurtas, appliances, toys and even fragrances, consumers want to transact on Web sites they can trust. To deliver on that expectation, India’s number one departmental store, Shoppersstop.com, has deployed VeriSign® Extended Validation (EV) Secure Sockets Layer (SSL) Certificates to offer customers immediate, visible assurances of safety when they shop and make payments online.
Facilitated by VeriSign’s platinum partner reseller, Adweb Technologies, Shoppersstop.com has joined the growing worldwide community of Web sites that display the signature “green” address bar to authenticate Web sites.
“Consumers are often reluctant to provide their personal information while shopping over the Internet,” said Vivek Mathur, Customer Care Associate & Vice-President e-commerce, Shoppersstop.com. “To achieve our vision of becoming India’s first global retailer, we need to show consumers that we have the required technology in place to deliver a secure online shopping experience. VeriSign's EV SSL Certificates help us clearly communicate to consumers that they have reached a genuine Shoppersstop.com checkout or account page. This is an important step in providing consumers with the best possible shopping experience.”
When a site is protected with an EV SSL Certificate, the latest high-security browsers show prominent visual cues to signal that the site is known to have been authenticated to a high level. For instance, Internet Explorer 7 and 8 as well as Firefox 3 display a green address bar and a field with the name of the organization that owns the site. Both are instantly recognizable signals to consumers that they have reached a site whose identity has been certified by a recognized SSL Certificate Authority, such as VeriSign.
“Consumer trust and confidence are paramount given today’s competitive online environment and the fact that a single security breach can compromise trust instantly," said Shekhar Kirani, vice president, VeriSign India. "With Shoppersstop.com joining more than 8,000 EV-protected online businesses around the world, the rapid adoption of VeriSign EV SSL Certificates shows how easily-deployed, globally-recognized protection can build confidence with consumers -- the kind of confidence that helps create return customers."
“VeriSign is the most trusted name in online transaction security and Web site authentication, and we are confident that the implementation of VeriSign EV SSL Certificates by Shoppersstop.com will set a security yardstick for e-commerce portals in India,” said Apurva Mody, CEO, Adweb Technologies, VeriSign platinum partner reseller.
As the most respected and trusted SSL authority on the Web, VeriSign is the EV SSL Certificate provider of choice for more than 8,000 Internet domains, representing 75 percent of the entire EV SSL Certificate market worldwide*. In fact, over 95 percent of the Fortune 500 and 96 of the world’s 100 largest SSL-using banks secure their sites with SSL Certificates sold by VeriSign.* To learn more about VeriSign EV SSL, visit http://www.verisign.com/EV-SSL.
The foundation of Shoppers' Stop was laid on October 27, 1991 by the K. Raheja Corp. group of companies. Being amongst India's biggest hospitality and real estate players, the Group crossed yet another milestone with its lifestyle venture - Shoppers' Stop. From its inception, Shoppers' Stop has progressed from being a single brand shop to becoming a Fashion & Lifestyle store for the family. Today, Shoppers' Stop is a household name, known for its superior quality products, services and above all, for providing a complete shopping experience.
With an immense amount of expertise and credibility, Shoppers’ Stop has become the highest benchmark for the Indian retail industry. In fact, the company’s continuing expansion plans aim to help Shoppers’ Stop meet the challenges of the retail industry in an even better manner than it does today. Additional news and information is available at www.shoppersstop.com
VeriSign, Inc. (NASDAQ: VRSN) is the trusted provider of Internet infrastructure services for the networked world. Billions of times each day, VeriSign helps companies and consumers all over the world engage in communications and commerce with confidence. Additional news and information about the company is available at www.verisign.com/in/