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Hotel Bookings Increase 6.75 Percent as Green Address Bar Helps Turn Web Surfers into Buyers

For, VeriSign EV SSL Is an Upgrade That Pays

LONDON – May 13, 2009 – Bookings are up 6.75 percent at, thanks to advanced authentication that has helped the online hotel reservation service turn Web surfers into buyers.

The increase in business came after, one of the UK’s leading travel companies, deployed VeriSign Extended Validation (EV) Secure Sockets Layer (SSL) Certificate from VeriSign, Inc. (NASDAQ: VRSN), the trusted provider of Internet infrastructure services for the networked world.

A VeriSign SSL customer for years, upgraded to VeriSign EV SSL protection in October of 2007. As a result, consumers using the latest browsers receive immediate reassurance that they’ve reached a site whose identity has been verified by VeriSign. That’s a crucial advantage in an online world plagued by fraudulent sites designed by identity thieves to capture consumers’ sensitive personal details, from passwords to credit card numbers.

“We wanted to provide an extra level of reassurance to our customers, and VeriSign is the most recognisable brand in the market for SSL and online security,” said Stephen Mills, product manager for

When online users equipped with current versions of Internet Explorer, Firefox, Safari, Google Chrome, Opera and other browsers visit a site protected by EV SSL Certificates, the top of the browser lights up in green and displays the name of the company operating the Web site.  This green glow offers immediate reassurance that they’ve reached a site whose authenticity has been verified by a certificate authority such as VeriSign, the world’s leading EV SSL certificate authority.

“The green glow generates an extra level of trust, which helps reassure customers that they’ve come to the authentic Web site,” added Mills. Because 75 percent of’s traffic comes from Internet Explorer 7 users, the vast majority of site visitors can immediately see the green address bar. “The green address bar gives customers that extra confidence that the site is safe and trustworthy. Thanks to VeriSign EV SSL, we’ve seen an increase in bookings.”

A further demonstration of’s commitment to security is its use of the VeriSign Secured® Seal, which complements the message of trust given by an EV SSL Certificate. displays the Seal prominently at the top of every page alongside the ATOL Protected logo (an important financial protection plan covering UK passengers in the travel industry). Around the world, the VeriSign Secured Seal is the most recognised trust mark on the Internet.

“ grew its bookings by doing something every online business must do, and that is communicating to consumers that they are dealing with a Web site they can trust,” said Tim Callan, vice president of product marketing at VeriSign. “Upgrading to VeriSign EV SSL has literally paid off for, and we’re delighted to provide them with this powerful and proven weapon against identity theft and online fraud.”

In addition to the green address bar, the latest browsers also display other visual cues including a new field that contains the name of the organisation that owns the site as well as the security provider that issued the certificate, such as VeriSign. To learn more about VeriSign EV SSL, visit
About VeriSign 
VeriSign, Inc. (NASDAQ: VRSN) is the trusted provider of Internet infrastructure services for the networked world. Billions of times each day, VeriSign helps companies and consumers all over the world engage in communications and commerce with confidence. Additional news and information about the company is available at  
Media Relations: Victoria Henry,, + 44 (0) 7920 598 016
Weber Shandwick for VeriSign: Lydia Curtis,, +44 (0)207 067 0513
Investor Relations: Nancy Fazioli,, +1 650-426-5146

Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the inability of VeriSign to successfully develop and market new products and services and customer acceptance of any new products or services, including VeriSign EV SSL solutions; the possibility that VeriSign's announced new services may not result in additional customers, profits or revenues; and increased competition and pricing pressures. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2007 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.

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