Hong Kong 16th November 2009 - VeriSign, Inc. (NASDAQ: VRSN), the trusted provider of Internet infrastructure services for the networked world, today announced that Asian leading cosmetics retailer Sa Sa International Holdings Limited (Sa Sa) has implemented VeriSign Extended Validation (EV) SSL Certificates to enable its customers worldwide to shop safely online with confidence.
Established in 1978, Sa Sa is the largest cosmetics specialty store chain in Asia and one of the top ten retail groups in Hong Kong. The company offers more than 400 brands of skincare, fragrance, make-up, hair care and body care products, and health supplements in more than 160 retail stores and counters throughout Asia. Alternatively, shoppers can purchase online at sasa.com, where more than 20,000 visitors currently do every month.
"We are finding more customers shopping at our online store due to its many conveniences. We would like to provide them with a very secure platform to enable an enjoyable and safe shopping experience," said Guy Look, Chief Financial Officer and Executive Director, Sa Sa. "VeriSign EV SSL Certificates not only help protect our customers from security threats such as phishing attacks, but they also help our customers to easily identify a fake sasa.com Web site from our authentic one."
Improving the security on its e-commerce platform was a critical component of a major Web site upgrade Sa Sa recently undertook to help enhance its customers' online shopping experience, which in turn will encourage repeat purchases and improve its sales.
"During the recent upgrade, we put great emphasis on improving the security so that our customers can rest assured that we will protect their personal information online," continued Mr Look. "VeriSign EV SSL Certificates play a major role in helping us to build and maintain trust with our customers, while also attracting new customers to shop with us. All of this will ensure the successful future of our online business."
When Internet users equipped with current versions of Internet Explorer, Firefox, Safari, Google Chrome, Opera and other browsers visit a site protected by EV SSL Certificates, the top of the browser lights up in green and displays the name of the company operating the Web site. This green glow offers immediate reassurance that they have reached a site whose authenticity has been verified by a certificate authority such as VeriSign, the world's leading SSL certificate authority.
"The Internet offers many conveniences for consumers, but it also presents many threats that can stop people from purchasing online," said Armando Dacal, director of Authentication Sales, VeriSign Asia Pacific. "Sa Sa has taken the right steps to provide their shoppers with the highest levels of security by using EV SSL Certificates so their customers can shop online with confidence."
As the most respected and trusted SSL authority on the Web, VeriSign is the EV SSL Certificate provider of choice for more than 12,000 online businesses. In fact, more than 95 percent of the Fortune 500 and 97 of the world's 100 largest SSL-using banks secure their sites with SSL Certificates sold by VeriSign.* To learn more about VeriSign EV SSL, visit http://www.verisign.com.hk/EV-SSL.
* Includes EV SSL issued by VeriSign and its subsidiaries
About Sa Sa International Holdings Limited
Sa Sa operates the largest cosmetics specialty store chain in Asia Pacific region and is one of the top ten retail groups in Hong Kong, as ranked by Retail Asia magazine, KPMG and Euromonitor in 2009. Established in 1978, Sa Sa was listed on The Stock Exchange of Hong Kong in June 1997. With more than 160 stores and counters in Asia, it sells more than 400 brands of skin care, fragrance, make-up, hair care and body care products, and health supplements including its own brands and other exclusive international brands.