London – August 5, 2010 - VeriSign, Inc. (NASDAQ: VRSN), the trusted provider of Internet infrastructure services for the networked world, today launched a dedicated online security clinic for small businesses. The VeriSign SMB Internet Security Clinic will provide expert advice on how to build customer trust and confidence online.
The clinic – which goes live today at http://www.verisign.co.uk/small-business – offers SMBs bespoke advice from VeriSign’s team of security experts on how they can enhance their web sites to improve customer trust and increase sales. Businesses can submit questions via email that will be answered directly and posted on VeriSign’s small business page so that other businesses can learn from their peers. Advice is available on a variety of issues, ranging from online security to specific technical questions on tools and technologies such as malware, Extended Validation SSL and strong authentication.
YouGov research, commissioned by VeriSign, found that 82 percent of the online adult population in Britain use only web sites with enhanced security when making transactions or providing personal details on the web . Coupled that information with research indicataing that IT managers believe the biggest worries for customers are financial loss or fraud (95 percent), identity theft (91 percent), rogue merchants (77 percent) and fake web sites (74 percent), and the need for small business managers to develop sites with strong security credentials in order to maximise their sales potential is clear.
Martin Mackay, vice president and general manager for VeriSign EMEA, comments: “SMBs account for 99 percent of all companies in the EU , so it is vital that tailored advice is available for them as their success will act as an engine for European growth as we move out of the recession. When shopping online, many consumers automatically start with the big e-commerce portals. Therefore, SMBs need to make sure their sites give buyers the reassurance they need to avoid being forgotten. With £4.4 billion spent online by UK consumers in April 2010 alone , SMB owners have a big opportunity to increase their share of these e-retail profits.
“The VeriSign SMB Internet Security Clinic gives those responsible for e-commerce reassurance that their sites will be secure, ideas on how to promote this to buyers and unrivalled access to VeriSign’s team of experts for advice,” Mackay went on to say.
As a starting point, VeriSign has compiled the below simple steps that SMBs can take to increase consumers’ trust and confidence in their sites:
SMBs with questions on how to make their web sites more secure and attractive to online shoppers can e-mail firstname.lastname@example.org.About VeriSign
VeriSign, Inc. (NASDAQ: VRSN) is the trusted provider of Internet infrastructure services for the networked world. Billions of times each day, VeriSign helps companies and consumers all over the world engage in communications and commerce with confidence. Additional news and information about the company is available at www.verisign.co.uk.
Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements involve risks and uncertainties that could cause VeriSign’s actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability; potential fluctuations in quarterly operating results due to such factors as the inability of VeriSign to successfully develop and market new products and services and customer acceptance of any products or services, including those mentioned herein, increasing competition and pricing pressure from competing services offered at prices below our prices; and the uncertainty of whether VeriSign will achieve its stated objectives. More information about potential factors that could affect the company's business and financial results is included in VeriSign, Inc.'s filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2009, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.
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