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Symantec Empowers Partners with Debut of Enhanced Partner Program at Partner Engage 2010

Specialization model rewards partner expertise in solution areas and growth markets

LAS VEGAS, NV – Symantec Partner Engage 2010 – November 3, 2010 – Symantec Corp. (Nasdaq: SYMC) today announced the evolution of the Symantec Partner Program, designed to help partners build competitive advantage, improve recognition and increase profitability. Announced at Symantec Partner Engage 2010, the enhanced Symantec Partner Program is based on a specialist model, rewarding the knowledge and experience a partner has in a solution area or market. With its enhanced Partner Program, Symantec also introduced a Master Specialization category and rolled out three new Specializations, designed to empower partners to deliver greater value to customers.

The enhanced Symantec Partner Program recognizes partners’ investment in Symantec, as well as Symantec’s commitment to its partners. Specialized partners will be rewarded with opportunities for increased discounts, teaming arrangements, access to enablement resources and recognition by Symantec and customers. Specializations will be a requirement for attaining Silver, Gold and Platinum status and some partners may already possess qualifications toward specializations, based on accreditations their personnel have already earned.

Revenue achievement is no longer a gating factor to elevate through the program in North America. Partners will have until September 30, 2011 to transition and meet the new program requirements, including achievement of Specializations needed to maintain their partner level. During this transition period, Symantec will be offering a Training Reimbursement Program, enabling North American partners to efficiently and cost effectively achieve new Specializations online.

New Master Specializations Recognize Services Investment

Symantec is launching Master Specializations, a new category in the Symantec Partner Program recognizing and promoting partners with advanced consulting, technical and service capabilities in a specialized solution area. This new Specialization category is part of Symantec’s partner-led consulting services model, which offers partners increased scalability to meet customer requirements, reduces channel conflict and creates opportunities for greater license sales potential.

Master Specializations are now available in five solution areas: Enterprise Security, Data Loss Prevention, IT Compliance, Data Protection and Archiving and eDiscovery. Full details and regional availability of Master Specializations are available on Symantec PartnerNet.

New Specializations Align to Partner Business Models
Symantec Specializations recognize partners with advanced knowledge and experience in a solution area or market segment and rewards them with enhanced opportunities, privileges and support from the Symantec Partner Program. Symantec is introducing three new specializations —Data Protection, High Availability and Storage Management—and now offers a total of nine Specializations to its partners.

  • Data Protection Specialization recognizes partners who have proven their ability to deliver effective solutions to help protect their customers’ business information and systems, and capture business opportunities from the transformation of a large, established market.
  • High Availability Specialization recognizes partners who have demonstrated their ability to help protect their customers’ applications and data against unplanned downtime and take advantage of business opportunities created by server virtualization.
  • Storage Management Specialization recognizes partners who have proven their ability to help their customers manage data growth and improve storage utilization, as well as take advantage of business opportunities created by explosive data growth.

Also unveiled at Symantec Partner Engage 2010
As partners achieve Specializations and deepen their expertise in Symantec solutions, Symantec will continue to provide partners with additional resources to further differentiate their business, deliver greater value to customers and take advantage of new market opportunities:

  • Sympoints provides access to all North American partner rewards and recognition incentive programs. Promotions recognize resellers with reward points which are combined and held in a personal rewards account. Points can be redeemed immediately or saved for higher ticketed items, such as name-brand merchandise or travel opportunities. There is no cost to participate. For more information, visit:
  • Symantec IQ for Partners provides partners with access to product and solution content created by Symantec experts. Partners can search Symantec IQ for Partner’s Web 2.0 repository for technical documents, presentations and tools to help secure sales and better support customers. Symantec IQ for Partners also includes forums for partners and Symantec experts to collaborate on topics centered on being a Specialized partner. Visit Symantec University for Partners for additional information.

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Supporting Quotes

“There are many long-term trends taking place within the channel partner community, specifically focused on value-added service, market specialization and business value,” said Randy Cochran, vice president, North American channel sales, Symantec Corp. “Symantec’s Partner Program enhancements acknowledge these shifts by offering our partners more opportunities to remain relevant while maximizing returns from their Symantec investment.”

“Blue Chip Tek’s goal is to deploy strong teams with industry leading solutions to support our customers,” said Jessica R. Geis, CEO, Blue Chip Tek, Inc. “Symantec’s Specializations empower us to become experts and afford the ability to offer customers top-of-the-line Information Protection solutions and services, directly impacting our success in the market.”

“Each year Symantec makes the choices for partners better. They are at the forefront of understanding what partners need to service our clients,” said Wade Wyant, president, ITS Partners. “At ITS, we enjoy the relationship we’ve built with Symantec over the past several years and we’re looking forward to a successful future together.”

“As a long standing solutions provider, we’ve had Symantec and its Partner Program at our side – providing us with the tools and resources needed to support our customer storage and security needs,” said Fred Dimson, executive vice president, KTI Kanatek Technologies Inc. “Our clients rely on us to provide best of breed data protection solutions and we trust Symantec to help us deliver. We have built many of our professional services offerings around the Symantec product set and that has been instrumental in helping us grow our business.”

Connect with Symantec

About Symantec Partner Engage

Partner Engage 2010 is being held at the MGM Grand in Las Vegas, NV from November 2-5, 2010. Symantec’s annual partner conference addresses partners through various keynotes and breakout sessions on relevant topics including data protection, storage management and high availability, endpoint management and security, the Symantec partner program and sales and partnering strategies.

About Symantec

Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organizations secure and manage their information-driven world. Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at

Note to Editors: If you would like additional information on Symantec Corporation and its products, please visit the Symantec News Room at All prices noted are in U.S. dollars and are valid only in the United States.

Symantec and the Symantec Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.

Forward-looking Statements: Any forward-looking indication of plans for products or programs is preliminary and all future release or delivery dates are tentative and are subject to change. Any future program plans, or release of the product or planned modifications to product capability, functionality, or feature are subject to ongoing evaluation by Symantec, and may or may not be implemented and should not be considered firm commitments by Symantec and should not be relied upon in making program participation or product purchasing decisions.

TECHNORATI TAGS: Channel, Specializations, Partners, VARs, Service Providers