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GeoTrust Takes Aim at Extending Its Lead in Low-Cost SSL Market

GeoTrust Slashes SSL Certificate Prices in Half, Extends Offer to Go Daddy Customers and Launches Free Competitive Trade-In

MOUNTAIN VIEW, Calif. – November 5, 2010 – With an eye toward extending its long-held lead in the low-cost market for Secure Sockets Layer (SSL) certificates, GeoTrust, Inc. today slashed its SSL prices in half and launched an aggressive new campaign aimed at attracting SSL customers of Go Daddy and other competitors.


Through a new GeoTrust campaign, Go Daddy customers can trade in their Go Daddy SSL certificates for equivalent GeoTrust SSL certificates at no charge. Customers of other competing certificate vendors can take advantage of GeoTrust’s new, dramatically lower pricing when their SSL certificates are up for renewal. For these customers, GeoTrust slashed the original prices of its SSL certificates in half, with QuickSSL® Premium domain validated protection starting at $149 per certificate. Switching to GeoTrust SSL is fast, easy and now inexpensive, with domains validated and most certificates issued in just minutes.


“We’re alerting Go Daddy customers that they now can take advantage of the reliable protection of globally trusted GeoTrust SSL certificates, with a trade-in process that’s exceptionally easy and unbeatably cost-effective,” said Jeff Barto, senior product marketing manager for GeoTrust. “With our new low prices, GeoTrust is making a great thing even better.”


GeoTrust has long led the low-cost, high-volume segment of the SSL market. In this segment, prices drive purchase decisions among SSL customers whose primary concern is to encrypt data transferred to and from their sites. In recent months, GeoTrust’s leadership position has been accurately documented by the Alexa Netcraft Index, which is produced by cross-referencing data from Netcraft’s monthly SSL Survey and the Alexa Top 1 Million Domains list. Month after month, the Alexa Netcraft Index shows GeoTrust is the No. 1 SSL provider among the most-visited web sites on the Internet.


With SSL certificates issued in more than 150 countries around the world, GeoTrust offers world-class SSL certificates with fast delivery at an affordable price. Enabling up to 256-bit SSL encryption, they include a range of GeoTrust® True Site seals based on the desired level of identity verification.


GeoTrust’s SSL solutions present a wide range of cost-effective options, including standard or Extended Validation (EV) SSL certificates, support of up to 256-bit SSL encryption, static or dynamic GeoTrust True Site seals, and warranty protection ranging from $10,000 to $150,000. In addition, GeoTrust offers multi-domain support in the Subject Alternative Names (SANs) field for greater flexibility to work with products like Microsoft Exchange Server 2007 and Microsoft Office Communications Server 2007.


Go Daddy customers can switch to GeoTrust SSL today at no charge by visiting GeoTrust at http://www.geotrust.com/ Companies can also sign up today for a free 30-day trial of GeoTrust SSL certificate protection.


About GeoTrust

A wholly owned subsidiary of Symantec, Corp. (NASDAQ: SYMC), GeoTrust is the world's largest low-cost digital certificate provider. More than 100,000 customers in over 150 countries trust GeoTrust to secure online transactions and conduct business over the Internet. GeoTrust’s range of digital certificate and trust products enable organizations of all sizes to maximize the security of their digital transactions cost-effectively. For more information, visit www.geotrust.com.


About Symantec

Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organizations secure and manage their information-driven world. Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at www.symantec.com.


Note to Editors: If you would like additional information on Symantec Corporation and its products, please visit the Symantec News Room at http://www.symantec.com/news. All prices noted are in U.S. dollars and are valid only in the United States.


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TECHNORATI TAGS: GeoTrust, Go Daddy, SSL, half-price, Who’s Your Daddy Now?, e-commerce, SMB, value, affordable SSL