MOUNTAIN VIEW, Calif. – December 13, 2010 – Symantec Corp. (Nasdaq: SYMC) today launched free trials of all of its VeriSign® Secure Sockets Layer (SSL) Certificates , including the industry’s first-ever free trial of fully functional Extended Validation (EV) SSL.
Now website owners and operators can try any flavor of VeriSign SSL on their live websites for 30 days free without any obligation to buy. Symantec is also enabling businesses that don’t require SSL encryption to try the VeriSign® Trust Seal free for 60 days.
“Even just a few weeks after engaging VeriSign SSL and EV SSL Certificates, online businesses frequently measure impressive uplifts in conversion rates, orders and revenue,” said Tim Callan, head of Trust Services product marketing at Symantec. “This is because consumers look for reassurance online, and nothing reassures them more than the sight of the world’s most recognized trust mark. Add the increased confidence that comes with the EV SSL green address bar, and businesses have a powerful toolkit for building trust. With this free trial for all of our SSL, EV SSL and Trust Seal products, Symantec is offering businesses the opportunity to measure the real-world return they get from these products at absolutely no risk.”
VeriSign SSL and EV SSL Certificates build trust by protecting online transactions and communications with the industry’s strongest encryption. Along with the VeriSign Trust Seal, VeriSign SSL and EV SSL Certificates offer additional reassurance by independently authenticating the identity of the site’s operators. All VeriSign trusted sites are scanned daily for malware and are emblazoned with the VeriSign seal when their links appear in search results on participating search engines and online marketplaces, which ultimately helps increase traffic to those trusted websites.
VeriSign EV SSL Certificates give customers confidence that they are interacting with a trusted website. When consumers equipped with the latest high-security browsers visit a site protected by EV SSL, their address bar glows green, signaling that the website has gone through rigorous authentication by a third party, like Symantec, and reassuring consumers that their information is secure. This certificate makes it difficult for phishers and counterfeiters to impersonate legitimate businesses and hijack an online merchant’s business, brand or customers.
In a dozen countries throughout the world, dozens of online businesses have seen transactions increase by an average of 17.8 percent after deploying VeriSign EV SSL Certificates. Some have reported dramatic gains. Online consumer finance firm Credit Karma (PDF) switched to VeriSign EV SSL Certificates, and conversion rates jumped 26 percent thanks to the green address bar.
“Trust is a cornerstone of our service offering and our business model,” said Ken Lin, CEO of Credit Karma. “We are working hard to help people become more financially savvy, but they have to trust us to share sensitive information. The VeriSign brand is a big part of helping us achieve that.”
Websites have also reported uplifts ranging from 10 to 24 percent after displaying the VeriSign seal, which is designed for sites that do not require encryption but still need to establish trust with visitors.
Symantec is the leading provider of SSL and EV SSL protection worldwide, with 70 percent of the EV SSL market. More than 100,000 websites display the VeriSign seal by deploying VeriSign SSL, VeriSign EV SSL, or VeriSign Trust Seal solutions. As the most popular and recognized security mark in the world, the VeriSign seal is viewed by Internet users up to 650 million times in a single day.
Customers who try VeriSign EV SSL, SSL or Trust Seal and decide to buy can easily convert to a full one year subscription without having to install a new certificate on their server. For more information on the free trial, visit: http://www.verisign.com/ssl/free-trial/index.html.
- VeriSign Secure Sockets Layer (SSL) Certificates
- Extended Validation (EV) SSL
- VeriSign Trust Seal
- Credit Karma (PDF)
- Free Trial of VeriSign SSL Certificates including Extended Validation (EV)
- Connect with VeriSign Authentication on Twitter
- Connect with VeriSign Authentication on Facebook
- Connect with VeriSign Blogs
Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organizations secure and manage their information-driven world. Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at www.symantec.com.
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