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Symantec Enhances SMB Specialization to Magnify Growth Opportunities for Partners

MOUNTAIN VIEW, Calif. – October 25, 2011 – Symantec Corp. (Nasdaq: SYMC) today announced new security and backup tracks within its SMB Specialization, which provides partners with the skills and experience needed to differentiate themselves from their competition and drive greater revenue by tailoring their services and support to SMBs. This development reflects Symantec’s commitment to helping its channel partners more effectively serve the SMB market. In addition, the SMB Specialization now includes the Symantec Technical Support Center, providing partners with access to a dedicated SMB support team and sales support.


Click to Tweet: Symantec boosts potential earnings for SMB partners with enhanced SMB Specialization: http://bit.ly/tdOPzu


Specializations are the cornerstone of the Symantec Partner Program and provide increased opportunities for predictable, profitable growth to partners who display knowledge and experience in a solution area or market. Earning the SMB Specialization allows partners to demonstrate their proficiency in specific solution families.


To better align with their expertise and business models, SMB partners now have the opportunity to earn exclusive financial benefits by focusing on either the security track, backup track or both. The Specialization benefits are unique to the individual tracks, and partners who achieve both will attain maximum benefits. SMB Specialists can take full advantage of the ability to deliver Symantec security and backup solutions to SMB customers in their platform of choice—including cloud services, appliances or traditional software—and receive the same financial, technical support and enablement benefits independent of product form factor.


The security track emphasizes Symantec SMB security solutions including Symantec Endpoint Protection and Symantec Endpoint Protection Small Business Edition, Symantec Endpoint Protection.cloud, Symantec Protection Suites (SBE/ABE) and Symantec Messaging Gateway Small Business Edition. The backup track includes Symantec Backup Exec, Symantec Backup Exec.cloud, Symantec Backup Exec 3600 Appliance and Symantec System Recovery.


Partners who achieve the SMB Specialization will have access to a new dedicated support team through the Symantec Technical Support Center (STSC) for SMB Specialists. The STSC is a new support benefit designed to provide SMB Specialists with access to a team of technical support professionals dedicated specifically to helping them quickly resolve their SMB customers’ technical questions with many of Symantec’s SMB products.


SMB Specialization Benefits

The Symantec SMB Specialization provides qualified partners with greater access to Symantec sales and technical resources to help them accelerate the sales cycle, as well as incentives, tailored promotions, tools and access to the Symantec Opportunity Registration Program or up-front discounts at distribution, designed to help partners accelerate profitability. Partners who achieve the Specialization will also be able to differentiate themselves with an SMB Specialization member certificate and logo and customizable campaigns.


SMB Specialization Partner Requirements

Eligible partners must be enrolled in the Symantec Partner Program as a Corporate Platinum, Platinum, Gold, Silver or Registered level channel partner or Global Strategic Partner. They must also meet defined profile requirements for participation and complete Symantec training and accreditation requirements for SMB solutions.


Quotes

“Specializations are the cornerstone of the Symantec Partner Program and we'll continue to evolve our Specializations to meet the needs of our partner community. The enhancements we're making to our SMB Specialization will give our partners the opportunity to drive more revenue and increase the value they provide to our joint SMB customers.”
—Randy Cochran, vice president, Americas Channel Sales, Symantec Corp.


“We are committed to giving our partners more opportunities to be profitable selling Symantec's SMB solutions. The SMB Specialization is designed to provide Symantec partners who serve the SMB market with enablement, incentives and support tailored to their unique business needs as well as those of their customers.”
—Steve Cullen, senior vice president of worldwide marketing, SMB and .Cloud, Symantec Corp.


“Symantec’s SMB Specialization makes it easier for us to work with our small business customers and stand out among the competition. The expertise we have demonstrated gives our customers the peace of mind that they are protected, enabling them to focus on running their businesses.”
—Spencer Ferguson, president, Wasatch Software


Differentiating with Symantec Specializations

Symantec Specializations, which recognize partners with proven expertise in a particular area of business or market segment, provide partners with the skills and experience required to deliver differentiated service to their customers. Symantec partners achieve Specialization by meeting certain requirements that deepen their knowledge and proficiency in a solution family and receive unique benefits as a result of their investment. Globally, Symantec offers 11 Specializations in key solution areas and market segments. Symantec also offers a Master Specialization to partners with deep expertise in delivering advanced consulting services in related solution Specialization areas.


Specializations vary by region. Full details of current Specializations with regional requirements and benefits are available at www.symantec.com/partners/programs/specializations/index.jsp


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About Symantec

Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organizations secure and manage their information-driven world. Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at www.symantec.com.


Note to Editors: If you would like additional information on Symantec Corporation and its products, please visit the Symantec News Room at http://www.symantec.com/news. All prices noted are in U.S. dollars and are valid only in the United States.


Symantec and the Symantec Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.


Forward-looking Statements: Any forward-looking indication of plans for products is preliminary and all future release dates are tentative and are subject to change. Any future release of the product or planned modifications to product capability, functionality, or feature are subject to ongoing evaluation by Symantec, and may or may not be implemented and should not be considered firm commitments by Symantec and should not be relied upon in making purchasing decisions


TECHNORATI TAGS: Channel, Specializations, Partners, VARs, Service Providers

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