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Green Data Center Storage- Part I

Created: 27 Feb 2009 • Updated: 03 Mar 2009
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Written by: Bruce Naegel, John Colgrove, W. David Schwaderer

Executive Summary

Why You Should Read This Paper

This is the first part of a threepart series dealing with data center power and cooling issues that either are presently, or will soon, affect virtually every enterprise data center. The series outlines the challenges and Symantec solutions.

In May, 2006, IDC reported its 2005 data center survey results in a telebriefing titled End User Perspectives on Server Blade Adoption. This telebriefing indicated that, in order, the top three data center issues survey qualified respondents felt they faced were

1. Power provisioning

2. Floor Space

3. Power Consumption

Exacerbating matters, respondents also expected both processing requirements and power requirements to increase – at 25 percent for power by 2009 while other independent estimates suggest approximately a doubling every five years.

Subsequently, on November 29, 2006, Gartner, Inc. issued a news release titled:

50 Percent of Data Centers Will Have Insufficient Power and Cooling Capacity by 2008.

Power, Space, and Cooling – exceed any of these three constraints within data centers and enterprises may well face building new data centers, sometimes for as much as $1,000 per square foot. Hardware power and cooling problems are clearly a major and growing concern.

Yet, today, Gartner research vice president Rakesh Kumar estimates traditional data centers typically waste more than 60% of the energy they use to cool just their equipment.

The good news is that effective software utilization can significantly help reduce hardware power consumption and consequent cooling requirements. While it appears that more energyefficient power supplies, processors, chipsets, and cooling solutions are beginning to, will eventually, address these nearterm problems, in the short term, enterprises must vigilantly oversee data center power and cooling issues. To that end:

Symantec contends its software products can help customers reduce data storage energy consumption by as much as 50 percent and total data center energy consumption by as much as 25 percent. Moreover, Symantec software allows enterprises to exploit new energyefficient servers and storage more easily, enabling them to continue conserving energy optimally.

This paper explains how CIOs can potentially save tens of millions of dollars in advance of potential governmental data center energy conservation mandates and taxation penalizations.

Symantec invites enterprises to request a free ROI analysis on the total savings Symantec software can bring to their specific data center facilities. We look forward to the ensuing engagements.

To read the complete article, please download the PDF.