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Adapting your Business: New Innovations to Secure the Digital Native

Created: 29 Feb 2012 • Updated: 29 Feb 2012
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In his RSA keynote, Symantec CEO Enrique Salem spoke about how the Digital Native is shaping tomorrow's security today. Born into a world of connectivity, Digital Natives are a growing generation that is making a significant impact on businesses by the way they work, think and interact. For this generation, the lines between connectivity in their professional and personal lives is blurred. While this may bring about greater productivity, it can also lead to increased risk. Businesses must embrace this change and get ahead of the potential vulnerabilities.

We're innovating to ensure our customers have the protection they need to embrace the hyper-connected enterprise brought on by the Digital Native. We’ve announced some exciting new solutions that address the challenges of today and those that will emerge in the future:

A new security control point for the cloud

Companies need identity and access control for the cloud as well as visibility and protection across their virtual infrastructure. Most importantly, they need tools to address the new threats brought on by this consumerization. They want their employees to be able to take advantage of cloud services such as Google Docs, Facebook and, but they also want visibility and control of their information and applications in the cloud.

At RSA, we announced Symantec O3, a new security control point for the cloud. It’s designed to provide identity and information protection that enables a more rapid adoption of cloud services in businesses around the world. O3 enables IT departments to embrace cloud services without relinquishing control by applying their own policies into the cloud information stream.

For end users, Symantec O3 provides great convenience by enabling employees to leverage the applications, services, Single Sign On and mobile devices they prefer across any web application.

Protection for virtual environments is more than just antivirus

Symantec is innovating and partnering to ensure our customers can adapt their security strategies and protect their most critical information today and into the future. We have announced new security integrations with the VMware cloud infrastructure platform designed to deliver a new level of protectionfor virtual and cloud environments.

As in the physical world, securing information in virtual environments requires more than just antivirus. Symantec is the first security company to announce VMware integrations across the entire security portfolio—from data loss prevention, data center protection, compliance, security information and event management (SIEM) and endpoint protection.

Together, Symantec and VMware are taking protection to the next level to give companies confidence to fully embrace virtualization and realize the cost savings and efficiency it brings.

Security and productivity can coexist in the mobile world

To adequately protect information on employee mobile devices, companies need to be able to separate corporate and personal data, prevent data loss and enforce security controls. They shouldn't have to sacrifice security for productivity. Symantec is accelerating its enterprise mobility strategy with new capabilities in device management, threat protection and enterprise integration across the Android, iOS and Windows Phone 7 platforms.  We're committed to helping our customers secure mobile data and enable business productivity across both corporate managed and personally owned unmanaged devices.

With our data loss prevention, identity and access control, and endpoint protection solutions, Symantec is enabling customers to protect their information—whether it's in the cloud, on mobile devices or within their virtual or physical infrastructure.

For more information on these announcements and the ways in which Symantec is enabling the consumerization of the enterprise today, please visit:

Please let us know what you think as well. We’d like to answer any questions you may have in the comment section below.