Just a few days ago I told you about Australian electronics online retailer Kogan and its measured sales increase of 30% when green address bars are present. The Kogan study demonstrates what I've believed for a long time, that responses to the EV SSL interface conventions and the associated assurance that you're dealing with a genuine and trusted business are universally positive for customers. Australians want to know they're not being scammed every bit as much as Americans and Europeans do.
I also believe this desire extends across industries. It's not just banks and online retailers. In fact, anywhere customers are sharing information they wouldn't hand to a stranger is a place where EV SSL should help transactions take place. Hence the industry's newest study, this one by CarInsurance.com. The percentage of visitors on CarInsurance.com completing a quote went up 18% when customers saw green address bars as opposed to when they did not.