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Best Buy chooses to display the VeriSign Secured Seal

Created: 27 Apr 2006 • Updated: 18 Dec 2012 • 2 comments
Tim Callan's picture
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Consumer electronics giant Best Buy has chosen to display the VeriSign Secured Seal on its home page and as far as I can see every other page on the site. Best Buy joins the likes of eBay, PayPal, Staples, Overstock, and Wal-Mart in employing the VeriSign Secured Seal. (Boy, that's a lot of links in one sentence.)

Certainly I'm pleased when any online retailer displays the VeriSign Secured Seal. What's particularly nice about these pillars of e-commerce is that they're the ones that stand to gain or lose the most sales and at the same time are the businesses best resourced to determine the effectiveness of a given element on their sites. In short, these are the sites that know what consumers want. Therefore I view these sites' steady adoption of the VeriSign Secured Seal in prominent places as a further endorsement of its power to positively affect consumer behavior.

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Andrew Horbury's picture

Tim - I love to see seals online - your's seems to be a tad US centric though.
May I suggest...
the Queen's bank?
https://www.coutts.com/
not quite royal approval but very nearly...

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Tim Callan's picture

If it's good enough for Her Majesty the Queen, it's good enough for me. :)

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