Consumer electronics giant Best Buy has chosen to display the VeriSign Secured Seal on its home page and as far as I can see every other page on the site. Best Buy joins the likes of eBay, PayPal, Staples, Overstock, and Wal-Mart in employing the VeriSign Secured Seal. (Boy, that's a lot of links in one sentence.)

Certainly I'm pleased when any online retailer displays the VeriSign Secured Seal. What's particularly nice about these pillars of e-commerce is that they're the ones that stand to gain or lose the most sales and at the same time are the businesses best resourced to determine the effectiveness of a given element on their sites. In short, these are the sites that know what consumers want. Therefore I view these sites' steady adoption of the VeriSign Secured Seal in prominent places as a further endorsement of its power to positively affect consumer behavior.