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Business Continuity in Your Organization: Survey Results

Created: 03 Jul 2013 • Updated: 11 Jun 2014
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Executive Summary

Symantec conducted a survey on IT disaster recovery and high availability and customer responses revealed the following key aspects:

   - Business Continuity market opportunity exists for a distinct product that focuses on Disaster Recovery (DR) across multiple data center sites

   - Many customers have multivendor environments and there is a market need for standardized virtualization agnostic solutions (20% of respondents)

   - Per Virtual Machine and Per CPU licensing models constitute 90% of current DR product licensing schemes


When a disaster, natural or otherwise impacts normal operations of a business, Disaster Recovery (DR) processes kick in to ensure that services remain available. The effectiveness of a plan is measured by how long it takes the business to recover the critical services (Recovery Time Objective or RTO) and how much data is lost in the process of recovery (Recovery Point Objective or RPO). This study was focused on understanding market needs and opportunities for a distinct DR product.



This article is applicable to DR planners and administrators interested in understanding current/planned DR deployment architectures.

Survey Methodology

The survey had 75 responses with each respondent answering seven questions related to DR. XLSTAT was then used to analyze the responses and perform a 3, 4 and 5 cluster segmentation to determine customer needs.  The 3 cluster segmentation yielded the best result in terms of understanding the various customer segments that emerged from the analysis. In terms of the demographics of the survey respondents, they ranged from individual IT staff to mid-managers and beyond; thereby representing the various stakeholders involved in the DR deployment and management lifecycle. View original survey.


Survey Results

Market Opportunity exists for DR: A significant number of customers (~50%) either do not have a DR solution or rely on custom scripts and/or homegrown solutions. This shows potential for DR offerings to fulfill unmet or underserved customer needs to handle disaster scenarios.


Customers have mixed Virtualization distribution – Customers have heterogeneous environments with multiple virtualization technologies in place. This exposes the need for the DR solution to support different virtualization technologies in order to help customers deploy a standardized solution across these platforms.


Customer Segmentation reveals a need for standardization – The 3 cluster segmentation was performed on the various DR management aspects that customers prefer (or would like to see) in a DR product offering. Respondents were asked to rate the agreement level on the features on a scale of 1-6 (ranging from Strongly Disagree to Strongly Agree). Based on this, the features that emerged as key focus areas are Virtual Machine Discovery, Virtual Machine Mapping between primary and secondary sites, use cases around planned workload migration between sites and DR customization to build recovery plans. These results were then mapped to their platform preferences and the 3 of them that clearly emerged are (1) Unix focus, (2) VMware and (3) Mixed x86 segment. The mixed x86 segment represented 20% of the respondents and looks interesting in terms of addressing a need for customers looking to adopt a standard DR solution across a heterogeneous environment (VMware, Hyper-V and KVM).


Per Virtual Machine (VM) and Per CPU are the two leading ways in which DR products are licensed today




1.       Establish ownership of DR practices and understand DR regulations (

2.       Understand IT assets that require DR protection and seek solutions that provide visibility across platforms

3.       Focus on application level recoverability and not just VM level protection


Appendix – Survey Questionnaire