The Cart Whisperer
If you haven't seen this before, this is a funny video. It's from an '08 VeriSign campaign featuring a self-proclaimed 'Cart Whisperer' who goes out rescuing abandoned shopping carts and then setting them free. The underlying message is that online shoppers fill up their shopping carts and abandon them before hitting the 'Buy' button because they don't feel the site they are buying from is secure...maybe because they don't see a trust mark like the VeriSign Secured Seal or evidence of SSL encryption :). Enjoy!