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The Cart Whisperer wins IAC Internet marketing award

Created: 19 Apr 2009 • Updated: 18 Dec 2012
Tim Callan's picture
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Remember the Cart Whisperer, VeriSign's award-winning viral marketing campaign launched last year to educate businesses about the dangers of abandoned shopping carts and what they could do about them? The Cart Whisperer previously has been honored as one of Marketing Sherpa's top ten campaigns of 2008 and screened at the Cannes film festival. Now it has been honored by The Web Marketing Association with an Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising.