One of the common misconceptions I run into is that the only sites targetted by phishers are banks. That hasn't been true for several years. Today we see phishing attacks against lotteries, utilities, search, e-commerce, social networking sites, online greeting cards, and taxes. And now job sites, thanks to the recently published phishing scheme against Monster.com recruiters.
The range and variety of phishing and malware attacks today is reflected by the widespread fear felt by online consumers. And we're seeking to solve both these problems, of course, with Extended Validation SSL Certificates.