This week marks the 2 year anniversary of VeriSign's announcement of extended validation SSL at the RSA Conference. Back then, we rolled out with ecommerce heavyweights like eBay, PayPal, Overstock and Travelocity. Now, EV SSL and the green bar are mainstream for everyone, big and small, who are transacting online.
Why? Results. The reason that over 11,000 websites use EV certificates is that the added trust of the green bar leads to better business and financial results. We see a range of 5% to 87% lift in sales in our ecommerce case studies.
Personally, I am breaking out the Kool & the Gang's Celebrate for this occasion. I recommend that you put on your favorite party song too... especially if you know first hand what the green bar has done for your sales. Woo Hoo!
Image: Celebrate by pixieclipx