With all the excitement of deploying EV SSL across major sites like eBay, Charles Schwab, PayPal, Travelocity, and most recently Fifth Third Bank, it's easy to lose site of the VeriSign Secured Seal. Remember, the VeriSign Secured Seal is like EV before EV. It is the way that a Web site can demonstrate that best of breed SSL security is in place on a site and that the identity of the site has been highly authenticated.
Well, even if The SSL Blog is totally focused on Extended Validation, the rest of the world still thinks about the seal plenty. As demonstrated by the recent addition of the VeriSign Secured Seal to Cost Plus, the large North American retailer. Here is a site that desires to improve its customer experience and maximize sales among site visitors, and it has put the VeriSign Secured Seal at the bottom of every page in order to facilitate that.