DebtHelp measures ROI of over 16,000% with EV certificates

I've been away on my honeymoon, so apologies for the recent silence. A lot of truly neat things happened while I was gone, so I'll get those blogged in the days and weeks to come. Probably the best one to start with, however, is the important new performance measurement that DebtHelp has shared with the world.

You probably remember DebtHelp, the first non-CA to deploy Extended Validation certificates into production. (For the record and in case you follow these things, Overstock.com was the first non-CA to be issued EV certificates, but DebtHelp beat them to production. Overstock's EV cert issuance was second only to VeriSign.) Well, as a result of its early adoption, DebtHelp has the longest running track record with measuring the effects of EV SSL on its site.

So here's what they learned. DebtHelp has measured an ROI of over 16,000% on its EV SSL. Here's the full quote from DebtHelp's President, John Turner:

We saw dramatic results when we invested in EV SSL from VeriSign. Since deploying EV more visitors to our Web site complete their transactions to become our customers. We calculate that we've earned $162 in additional revenue for every $1 we spent on EV. That is an amazing ROI of over 16,000%. I can't imagine a better investment.