Designing the GeoTrust Anti-Malware Seal
GeoTrust has launched a brand new product called the Web Site Anti-Malware Scan, which scans and alerts users to potential malware on their systems. This is in addition to its existing SSL Seal for confirming a website's identity.
Seal designs are tricky in many ways. First of all, there is limited space into which many elements need to fit. It's also important to find the right balance between a vivid, noticeable seal, and a subtle, attractive design. The goal is that site visitors see the seal and gain confidence in the safety it provides, but that the seal should not be too visually strong or over-powering on a site where it competes with the site's main content.
The requirements for Anti-Malware Seal were to fit all the elements into a space of 115 by 55 pixels - i.e. the GeoTrust logo, a visual representation of the product, a short description, and a date stamp. Fitting and balancing the GeoTrust logo with the other elements in the seal proved to be challenging as the logo has a very strong visual presence and the limited real estate was difficult to work within. Finding the best image of the product was not easy either. I made many variations of malware bugs, street signs, chemical hazard icons, etc. but none seemed to work. When we finally came up with the idea of using the text "MALWARE" in combination with a street sign meaning "NO", we made a break-through. The representation was clear and effective.
Finally, creating a running light-effect on the "SCANNED" text ONLY added an element of visibility and sophistication while providing the final finishing touch for a seal of approval.