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Does use of VeriSign SSL on e-commerce sites correlate to high conversion rates?

Created: 15 May 2006 • Updated: 18 Dec 2012 • 2 comments
Tim Callan's picture
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Nielsen/NetRatings recently reported the top converting e-commerce sites for February. They were:
Lands' End
Office Depot
Home Shopping Network

You may have noticed flower shops at the top of this list, which makes sense considering that it's February. What you may not have noticed is that all ten of the top converting sites use VeriSign SSL. Furthermore, four of the ten(Proflowers, eBay, Symantec, and HSN) have chosen to display the VeriSign Secured Seal on their sites.

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odo's picture

Yeah, this is all nice...but what can i expect for my business by putting up the seal?

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Tim Callan's picture

Actually, leading European travel site Opodo measured the difference in sales between when it had the seal displayed and when it did not. Opodo saw a 10% sales uplift when the seal was included over when it was not.

You can see the full story at I'll be adding this topic to main entries in the blog as well.

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