A recent trend in phishing has been to simulate the letter W by putting a pair of Vs in a row (e.g. bankofthevvest.com as opposed to bankofthewest.com. I don't know if that's why Bank of the West was an early EV SSL adopter, but it may be.
The latest victim is Western Union (or VVestern Union, as the phishers would call it). From what I can tell, Western Union takes security and trust very seriously, so it will be interesting to see the firm's response to this new threat.