We all know Cyber Monday as the busiest online shopping day of the holiday season. As the first business day that follows Black Friday, Cyber Monday is the starting pistol for e-retailers' most crucial time of the year.
But what about the day in October when the most online transactions take place in time for Halloween? After all, 25 percent of consumers spend more on Halloween than on any other non-gift giving holiday. Shouldn't that day be called out for its contributions to a holiday in which consumers spend an estimated $5.8 billion?
Well, we think so, and we've got just the name for it: e-Hallow's Eve. And this year, e-Hallow's Eve, the busiest shopping day of the Halloween season, fell on Oct. 25. On that day, Symantec's VeriSign seal was viewed on web sites 250 million times by consumers. That's equal to the highwater mark we recorded on last year's Cyber Monday.
Will 11th hour shipping deadlines decide when e-Hallow's Eve will fall next year? We'll just have to keep an eye on VeriSign seal views to figure it out.
But since consumer behaviors tend to reappear year after year, I'd say there's more than a ghost of a chance.