Retailers are banking on every holiday in the midst of the current economic downturn. The good news is that Father's Day on June 21 is projected to deliver a nice spike - especially for online retailers. NRF and Shop.org just posted the results of their annual Father's Day survey conducted in early May 2009 by BIGresearch.
Here are some of the highlights:
- 75.4% of US consumers plan to celebrate Father's Day this year with average spending estimated at $90.89.
- While that average is down slightly from last year ($94.54 in 2008), those consumers who shop online are expected to spend over 50% higher at $136.31! Yet another indicator that ecommerce is carrying the way during this recession.
What items are hot for Dad among online shoppers?
- Books and CDs - 40.5% (nearly the double the number as consumers overall)
- Clothing - 38.2%
- Gift certificates - 36.3%
- consumer electronics - 29.1%
- Plus online buyers appear more likely to buy personal care items, sporting goods, tools or appliances, home improvement or gardening tools, and automotive goods than offline-only shoppers.
Personally, I am looking forward to showing off a new pair of socks and buying my Dad a good book for his new Amazon Kindle 2.