Father's Day Shopping - Ecommerce Leads the Way
Retailers are banking on every holiday in the midst of the current economic downturn. The good news is that Father's Day on June 21 is projected to deliver a nice spike - especially for online retailers. NRF and Shop.org just posted the results of their annual Father's Day survey conducted in early May 2009 by BIGresearch.
Here are some of the highlights:
- 75.4% of US consumers plan to celebrate Father's Day this year with average spending estimated at $90.89.
- While that average is down slightly from last year ($94.54 in 2008), those consumers who shop online are expected to spend over 50% higher at $136.31! Yet another indicator that ecommerce is carrying the way during this recession.
What items are hot for Dad among online shoppers?
- Books and CDs - 40.5% (nearly the double the number as consumers overall)
- Clothing - 38.2%
- Gift certificates - 36.3%
- consumer electronics - 29.1%
- Plus online buyers appear more likely to buy personal care items, sporting goods, tools or appliances, home improvement or gardening tools, and automotive goods than offline-only shoppers.
Personally, I am looking forward to showing off a new pair of socks and buying my Dad a good book for his new Amazon Kindle 2.