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Forbes.com on the effect of the VeriSign Secured Seal

Created: 20 Aug 2007 • Updated: 18 Dec 2012
Tim Callan's picture
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This article from Forbes.com on the value of random testing in both physical and retail online environments includes this one line about the VeriSign Secured Seal:

Randomized Web pages have shown online retailers, sometimes after just a few hours, that displaying a VeriSign warranty can generate more sales.

This line comes in a paragraph about A/B split testing provider Offermatica. I wonder if Offermatica can share some of those results with the world. We'd love to see them.