Forbes.com on the effect of the VeriSign Secured Seal
This article from Forbes.com on the value of random testing in both physical and retail online environments includes this one line about the VeriSign Secured Seal:
Randomized Web pages have shown online retailers, sometimes after just a few hours, that displaying a VeriSign warranty can generate more sales.
This line comes in a paragraph about A/B split testing provider Offermatica. I wonder if Offermatica can share some of those results with the world. We'd love to see them.