The concept of cloud brokering had been drawing more attention lately. In particular, Gartner has developed quite a bit of market analysis on the topic. Most of these analyses tend to focus on the business of cloud brokering. However, I find it insightful to consider the potential technology platforms associated with cloud brokering.
Very often, the largest and most durable technology businesses are strongly intertwined with differentiated, scalable, hard to replicate technology platforms (i.e. databases, operating systems, search engines) By nature, these platforms provide a long-term sustaining competitive advantage. Furthermore, when it comes to corporate strategic investment or VC funding, the ability to articulate breakout platform opportunities can prove invaluable. Platform envy can significantly increase investors' belief into a new and unproven business model such as the one we will be discussing here.
Read the full post by Nicolas Popp, VP, Engineering here: The Four Horsemen of Cloud Brokering