A new report from Gartner states that the number of phishing incidents rose 39.8% with an average loss per incident of $351. This article summarizes Gartner's recommended response for online businesses,
Gartner recommends that enterprises continue to deploy and improve security solutions that protect accounts and customers against attacks. Enterprises that are custodians of customer accounts should also consider site authentication or assurance to confirm to a customer that he or she is on a legitimate Web site and not a spoof site.
Gartner analyst Avivah Latan goes on to suggest a layered security approach as the best response to phishing.