Tomorrow is Earth Day, and in celebration VeriSign is kicking off our "Plant a Tree" promotion for EV SSL. Purchase a VeriSign Extended Validation SSL Certificate between Earth Day and May 22nd and you could grow your conversion rates at the same time you help grow new forests.
In honor of Earth Day 2010, VeriSign will plant a tree for every VeriSign EV SSL Certificate purchased between April 22nd and May 22nd. VeriSign has partnered with American Forests, a non-profit that works to protect, restore, and enhance the natural capital of plants and trees.
It's cool because online commerce is fundamentally a green technology. The more we can do our business online, the more we reduce printing and shipping paper documents as well as the very carbon-intensive human trasportation. Take an application like online banking. The more people use online banking, the less often they get into their cars and go to branch offices. If the pay their bills online, that means they don't have to put a check in an envelope and then put that in a mailbox for a mail truck to sort and carry to a destination. And if they sign up for online statements, then the bank can stop printing and mailing those statements as well. That's the ecological power of the Internet.
And EV SSL is a critical tool in making that power accessible to consumers and businesses by defeating social engineering attacks. It all collapses down in to the neat coincidence of a green bar contributing to a greener world.
So if you're considering EV SSL, get it now and we'll plant a tree for you.