Consumers are not waiting until Black Friday or Cyber Monday to take advantage of holiday discounts and deals. A significant number of large online retailers are providing deep discount specials now. As an ecommerce website or internet retailer, you have to jump on this opportunity now.
Your website should already be geared up for the holiday shopping season. Now you need to maximize the opportunity as the Black Friday and Cyber Monday style deals are going to continuing every week until the end of the year.
Here are 3 simple things you can do to further optimize your site and boost sales.
Get Holiday Search Trends from Google ThinkHoliday
According to Google, 73% of consumers have already started researching their holiday purchases. Of those, almost 90% have already started their online shopping! Track what consumers are searching on and find out key trends on Google's new ThinkHoliday site. Take that intelligence to tweak your ads, email blasts, and of course your search marketing.
See What Amazon Deals Are Live Today
Amazon Gold Box is their daily deal page. It is full of great deals. You don't necessarily have to match their price, but you can understand key merchandising trends. Or you can spin up your daily search engine advertising to catch the wave of traffic.
Offer Free Shipping on Your Black Friday Deals
Free shipping deals will be heavily used by internet retailers again this holiday season. Black Friday and Cyber Monday deals are all about winning the customer and the sale at that very moment. We know that free shipping can be an effective sales promotion and that consumers are looking for it. So make sure to attach free shipping to your deals.
I am not saying that free shipping is right for everything or as an ongoing policy (read more here). I am saying that it is a must to attract first time shoppers to your website in the shopping frenzy of Cyber Monday and Black Friday.
It is only 49 days to Christmas, but your competition is already advertising great deals. You can too!