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Important resource for sites with Extended Validation SSL

Created: 28 Dec 2007 • Updated: 18 Dec 2012
Tim Callan's picture
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If your sites uses Extended Validation SSL Certificates, VeriSign has published a great new resource for you to maximize the value of your decision. By adding EV to your site, you have the opportunity to increase your site visitors' confidence and therefore increase transactions. And you have the ability to foil the efforts of online criminals who are posing as you to exploit your good name and victimize your customers.

You took the right first step and put EV on your site. Now, explain to your customers directly what that means. You can put a written explanation on your site and into other customer communications like direct e-mail, direct mail, catalogs, invoices, and the like. This explanation can reinforce that the customer should look for the green address bar and your name. It can tell them that you're using best-of-breed security to protect their privacy. It can help them distinguish between your real site and an impostor.

So what's the useful resource? VeriSign realizes that it's extra work for site owners to write these explanations and check them for factual accuracy. So we've helped you out by writing a series of concise, factually-accurate EV SSL copy blocks for use on your Web site. We created a variety of lengths so that you can pick the one that fits your site. Just copy and paste them and include them on your site or in your other customer communications.