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The Confident SMB

It’s National Small Business Week – Implement Your Trust Marks!

Created: 17 May 2011 • Updated: 24 May 2011
Carlos C's picture
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It is National Small Business Week here in the U.S., and time to recognize small businesses as the engines that power our economy.  They deserve recognition for everything they do that makes our country strong!

Brick & Mortar, Web & Trust

Traditionally, consumers tend to trust small business owners – whether it's the helpful pharmacist or the owner of the sandwich shop down the street that will always greet you with a friendly hello. But what about the Web?  The World Wide Web can sometimes look more like the wild, wild, west!  With all the headlines around malware, hackers and phishing scams - consumers don’t always have that same level of trust when doing business online.

Unlike the big, well known brands, consumers can’t always tell if the small business website they visit can be trusted.  A popular and established way to assure visitors is by displaying a well known seal or trust mark on the website itself, indicating that it has been verified by a 3rd party and is safe to visit. Small businesses in particular, can benefit greatly by displaying a familiar trust mark that is already established on name brand websites.

VeriSign Trust Seal, displayed over 650 million times a day and recognized by 9 out of 10 users, is designed to help increase consumer confidence, drive more visitors and generate more transactions. Whether your website implements SSL directly, uses a 3rd party payment system, or is simply an informational website, VeriSign Trust Seal can help boost visitor confidence and turn more visitors into customers.

In addition, small businesses should consider deploying additional technologies that provides complete protection for themselves and their customers against malware and other threats. Technologies such as Symantec Endpoint Protection Small Business Edition, can have a big impact the success and survival of small businesses.

This is the week that we honor small businesses, and it is also a good time for businesses to more closely examine what they can do to benefit their customers and differentiate themselves from their competitors online. As more consumers seek out unique services from small businesses online, trust marks will play a stronger and more prominent role in establishing online relationships between individuals and entities.

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