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Corporate Responsibility in Action

Join Symantec and Ruby’s Place, Inc. for the Purple Purse Challenge Fundraising Campaign!

Every Dollar Makes a Difference for Victims of Domestic Violence, Trafficking and Homelessness
Created: 02 Sep 2014
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Who are we and what do we do:

Ruby’s Place is the first domestic violence shelter incorporated in the State of California and Alameda County in 1972. We serve women and children who are homeless due to domestic violence and human trafficking. Our purpose is to foster a wellness based and culturally responsive community providing emergency shelter and supportive services to women and children who experience domestic violence, human trafficking, and homelessness.

The mission and purpose has expanded throughout the years to become a shelter with comprehensive services to assist in the healing process and begin the journey to becoming independent and stable. Last year 83% of our clients came to our facility due to a violent crime and 17% due to non-violent homelessness. Out of the 245 unduplicated clients we served, 153 were children.

Ruby’s Place is not a shelter as one would imagine with a large room with beds and a soup kitchen, we are a HOME secretly tucked away in a residential neighborhood where we blend into the community. Our HOME looks and functions much like yours does, with 42 women and children. Everything that you need to live in your home is provided to these families that come to stay with us. From daily hygiene products to food to counseling services -- we offer it all to our clients.

These families may be different from yours - however, they have been severely victimized, abused, and traumatized. Our shelter is a place for healing, stabilizing and empowering women and children to become strong and capable of living happy and healthy lives.

How These Issues are Affecting Women and Children Here in the US and Worldwide:

  • Domestic violence affects one in four women in their lifetime — that's more women than breast cancer, ovarian cancer and lung cancer combined. Still, more than one-third of us have never discussed the issue
  • Every year, 1 in 3 women who is a victim of homicide is murdered by her current or former partner
  • Every year, more than 3 million children witness domestic violence in their homes
  • Children who live in homes where there is domestic violence also suffer abuse or neglect at high rates (30% to 60%)
  • 27 million – Number of people in modern-day slavery across the world
  • 1 million – Number of children exploited by the global commercial sex trade, every year.
  • 32 billion – Total yearly profits generated by the human trafficking industry    

The Good News and How You can Help:

Ruby’s Place is participating in the “Stop Domestic Violence Donation Challenge” in partnership with Allstate’s Purple Purse Campaign. Allstate has challenged non-profit agencies to raise money for their own agency and Allstate will match donations when we reach certain goals! Starting September 2nd you can go online to “Ruby’s Place” website and donate money to help us receive the top match of $100,000.

Below is more information on bonus challenges to help us win more money. In addition to donating we ask you to educate yourself and colleagues about these issues and talk about it openly. Power comes in numbers, so please spread the message about these issues and our campaign through word of mouth and social media. The impact you can have on someone’s life by simply donating or asking someone else to donate will be everlasting.

Starting September 2nd you may also donate at:

Please check back weekly and we will tell you how you can help us win money! Want to go a step further? Email and become one our fundraisers with your own website!


Purple Purse Campaign Bonus Challenges – Help us Reach Key Goals to Increase Donations!

Starts Sept 2nd 9am First 50 agencies to get a board member, advocate, news anchor or mayor to donate wins $500
Sept 3rd -Sept 9th Raise at least $250 this week and be entered to win $10,000
Sept 3rd- Sept 9th First 5 agencies to get to $5,000 gets a match of $5,000
Sept 9th- Sept 16th Get 5 donations this week and be entered to win $10,000
Sept 16th- Sept 23rd TBA
Sept 23rd- Sept 30th First 3 agencies to get $1,000 from 10 unique donors gets $5,000
Sept 30th- Oct 3rd Agency that gets the most individual donations gets $10,000