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Keep Your Clients from Being Blacklisted

Created: 09 Oct 2012 • Updated: 09 Oct 2012 • 3 comments
Charla Bunton-Johnson's picture
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The Best Blacklist Protection—Symantec Website Security

Search engines, the heart of the internet, reserve the right to blacklist websites. Blacklisting can mean that a company does not show in search results or that a warning is given if a user clicks on a blacklisted website. Websites become blacklisted for a variety of reasons. The two most frequent reasons are:
  • Failing to meet search engine usage guidelines (i.e. overly aggressive search engine optimizations [SEO] that violate a search engine's terms of service)
  • Websites being shown as a source of malware

The malware could be intentional (i.e. phishing, spoofed websites) or unintentional (i.e. website has been hacked or otherwise infected by a third party). A surefire way to get blacklisted is to harbor a website being infected with malware.

Blacklisting has a clear impact to a company's business in two ways:

  • Potential loss of revenue
  • Bad reputation for not investing in website security to protect the interests or/and financial information of their end customers

Getting off the blacklist however can be a time-consuming and involved process that can take up to an average of a week or more. The best approach with your customers is to ensure that their website is malware free and/or if it is affected that the issue be identified quickly and provide a solution that will address the problem.

Symantec has you and your client covered with anti-malware scanning solutions, such as our standalone GeoTrust Daily Anti-Malware Website Scan solution or our more comprehensive bundled solutions that includes industry-leading SSL, Daily Anti-Malware Website Scan, Vulnerability Assessment that can be found in Symantec's Secure Site Pro, Secure Site EV, and Secure Site Pro EV. 

Download the tools to get more information to help you sell:

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Johnny Ratcliffe's picture

In my experience it can take much longer than a week to get "re-listed" with Google. I'd totally agree that using a product such as GeoTrust can give you an immediate warning.

If you act very quickly, usually faster than the search engine, the effects can be minimal.

For high turnover ecommerce sites, using a tool like that can save thousands, not to mention the damage a warning flag in results could cause.

I am technical director of the CCTV Installation Network

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Lisaweb's picture

Thank you for this informative post.  I have a client whose domain/IP keeps getting blacklisted by Symantec.  We have had the server scanned each time and there is never any malware, and they send no spam.  (In fact, they only send about 10-20 emails a week, tops).

Symantec investigates, and then removes the ban. But then it happends again. So we are beginning to suspect that a competitor of theirs is the cause of this problem. 

That likely being the case, this banning will probably continue.  They are a small business and have limited resources to combat this. What recourse do they have available to keep this from happening?  Is there any affordable products/services that they can purchase from Symantec, that could ensure the security of their site, and thus keep it from getting banned again and again?

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Lisaweb's picture

Reading further, will geting a GeoTrust SSL certificate help prevent this from happening?  If so, which one would they have to purchase, minimally?

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