We just launched a redesign of the Code Signing Certificates landing page. Our key objectives were to bring the products above the fold, reduce page-to-page clicks where necessary, and surface the requirements for each signing product. We had heard from our customers that we needed to increase awareness of the purchasing requirements and process.
We increased the width of the content area by virtue of eliminating the right channel. We added an interactive banner at the top of the page and integrated the code signing intro video which was previously relegated to the right rail. The banner communicates the value proposition of choosing Symantec over other Code Signing providers. Additionally, we implemented our custom corporate font using the @font-face CSS property which was being tested internally.
Code signing products now display horizontally in a single row, which allows users to view the various code signing certificates available from Symantec. We have also surfaced the system requirements and enrollment process information which was previously buried in the product details page. Now, users will clearly see what is required for each product type before going through the purchasing process. Each product tab will have this information accessible next to its features overview.
Further down on the page, we've integrated value-add info such as customer case studies in an auto-rotating carousel, links to supporting info, awards won, and calls to action for new and existing customers.
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