Launch of New SMB Website
Small and Medium Businesses (SMBs) are rapidly and dynamically evolving into technological and informational savvy businesses. The technology and free flow of information creates tremendous opportunities for these businesses, but also creates great risk.
At risk, is their data. If it is lost, it can be disastrous for a small business owner and all the people they employ.
Symantec’s new SMB site is designed to help SMBs navigate through solutions to protect their critical information. From studies, we’ve found that there is a process by which SMBs evaluate new products. They first strive to understand, then once they’re comfortable with it, they like to try, and then buy.
The new SMB site was designed with this in mind. We’ve designed the site to focus on understanding right up-front. This greatly differs from the previous site where the user was dropped directly into the SMB store in order to procure a purchase without any real information for the SMB customer to understand the product first. Now, directly from the SMB landing page, we take the user on a different path of Understanding > Liking > Trying > Buying.
A few other key design decisions we’ve made with the new SMB site was to leverage the Symantec.com Enterprise site’s general structure, and look and feel, but opened it up and simplified it for this particular user. As many SMBs are closely related to a Consumer archetype rather than an Enterprise archetype, we’ve made the content and how the content is displayed more welcoming, friendly, and a more engaging experience.
We are excited to be a part of developing a more SMB user-friendly experience on symantec.com/small-business.
We are here to help protect the small business as well as the enterprise.
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