We recently completed the full site redesign of the Watch.TV website. In November, 2009, we launched Phase I which was essentially the homepage. It has since changed substantially as part of this redesign.

The goal of this round of the redesign was to reflect the visual spirit of .TV [Dot TV] by making it more engaging through the use of visual communication styles to provide visitors with multiple paths-to-product and minimal copy through which to traverse. With the use of video, imagery, and information design, the site is intended to tell the story of the value of a .TV domain name and help users easily navigate to actually get one.

The design is a little unique for us in that it is edgy with the use of black and vivid color-coded pages. There are a number of dynamic elements as well as multimedia and social media content streams. There is a subtler recurring theme of digital motion bars used as a design element in the local navigation and top page banners to further reinforce the nature of the product. In general, the pages are top-heavy graphically and content-wise with the end goal being to get users to what they need as quickly as possible so they can spend more time on their very own .TV website.

Check it out and let us know what you think: www.Watch.TV!