Link to Webcast Archive: Do Mobile Operators Need to Protect the User Experience to Remain Profitable?
Did you miss the November 16 Light Reading/Symantec Webcast - Do Mobile Operators Need to Protect the User Experience to Remain Profitable?
Webcast Abstract: The world is changing for Mobile Operators as they offer an ever increasing array of services and intelligence in smart phones. While these advances have great income potential for the Mobile Operator, they also bring a whole array of responsibilities. Users expect a level of protection as they use applications like mobile banking or mHealth where privacy and personal data need to be secured. The user, whether a consumer or enterprise, expects a user experience where they are protected under any and all circumstances. The stakes are high since users will churn if they don't feel confident. Learn from Heavy Reading and Symantec how Global Mobile Operators intend on addressing these issues. Based on an extensive global survey of Mobile Operators, the attendee will hear primary information on these issues and their potential resolutions.
Moderator: Patrick Donegan, Analyst - Heavy Reading
Presenter: Evan Quinn, Evan Quinn, Senior Manager, Mobile Strategic Trends Marketing - Symantec