The Online Trust Alliance (OTA) just announced its Online Safety 2010 Honor Roll, on which only 8% of the 1200 analyzed companies made the list. The OTA evaluated these 1200 sites based on their usage of e-mail authentication standards, Extended Validation SSL Certificates, and the presence or absence of malware on their public-facing sites. OTA also reported that more than 26% of the Internet Retailer 500 and top 100 financial services companies have adopted EV SSL Certificates. Here's what the Wall Street Journal had to say.
OTA put forth a call to action for all financial institutions, commerce sites, and consumer facing governmental agencies to implement EV SSL Certificates and e-mail authentication and complete daily site scans for malware and vulnerabilities by this fall. OTA believes that sites that do so will increase consumer protection and trust, and I agree.